Monday, February 28, 2011

social I’m Not Perfect: My Struggles as a Social Media Professional
social What Really Is Hurting Google: Social Search - Social search, in the form of Facebook, Twitter, Stumbleupon,...
SEO The Canonical Tag Can Save You from the Duplicate Content Monster
social The theory of managing expectations and conversations
SEO The Lost Art of Web Analytics: Breaking Bad News Gently to Win Support

Sunday, February 27, 2011

branding The Brand Wars Are Over—Guess Who Won? - Just in case you’ve never seen the movie Terminator, don...
SEO The Difference Between Black Hat SEO and Bad SEO - The safest way to build up trust/links for your website is t...
social Are You Blogging for Fame and Profit Like Me? - There are good reasons and bad reasons to write a blog, but ...

Saturday, February 26, 2011

social Bye-Bye, Bottom Scrapers: Google Says You Lack Quality
SEO The Bitter Harvest: The Redzone Saga Continues (Linden Lab Has a Problem on Its Hands)
social Got Social Media Courses?: PR Students Thirsty for More...
SEO Top 9 Ways of Being a Link Magnet - Some are obvious, and some may surprise you... ...

Friday, February 25, 2011

social Web Chatter and Oscars – Are They Related? - Just before the Grammys last month, the Meltwater Group sent us...
social Google Cuts Off Content Farms - What Does It Mean for You
social What Can You Learn by Visualizing Your Twitter Network?
SEO Ratings & Reviews: 5 Strategies for Local Businesses - Ratings and reviews are essential to local businesses. T...
social Google’s New Approach to Content: Maybe Our Blog Will Benefit
SEO Conversion Rate, A Most Powerful Lever Indeed - Some best practices and a guide on how to execute an A/B split ...
SEO Improve Your Organic Rankings With Google Places, Part 1

Thursday, February 24, 2011

social Logo Twitter Accounts are Fine If They Meet Your Audience’s Needs
social The CEO Perspective on Online Marketing: 5 Key Takeaways from 5 CEOs
social How to Humanize a Sketchy Industry with Social Outreach
SEO The Social Media ROI Conundrum - Don't be shortsighted -- look at these four essential components to see how so...
SEO External, Hybrid, and Internal Communities: Why You Should Care
SEO Freelancers Will Take Over, Agencies are History - Freelancers are a growing trend in the online marketing worl...
Leads Don't get stuck in binary madness!

Wednesday, February 23, 2011

social Google’s Social Search Update - With this most recent update, if you are logged into your Google Account you...
branding Say Media Forms 'Directory for Marketers' - Upstart has amassed a list of 100 smart and influential media ...
Leads Peer Summit 2011 Chicago
SEO Mapping Search Strategy to the Buy Cycle - A breakdown of the four major stages of a buy cycle, and opportuniti...
social Social discrimination, or how brands choose with whom to interact
SEO Twitter Promoted Tweets & Accounts: A Preview - An overview of what you can expect once Twitter's self-serve ad...

Tuesday, February 22, 2011

social TweetLouder – Connecting Bands to Their Fans’ Twitter Profiles
social Vistaprint CEO Robert Keane on Small Business Success, Globalization, New Age Digital Marketing and the Futu...
SEO Search + Social: A Growing Relationship - Make sure you're tracking, measuring, and analyzing three key indicat...
SEO Link Lovers From Hell - Warning! These are some of the more undesirable link partners you'll come across on the...
SEO AdWords Campaign Experiments: Details and Pitfalls - Campaign Experiments is a great enhancement that can reall...

Monday, February 21, 2011

social IBM’s Lotusphere 2011 Highlights – People-Centric vs. Content-Centric by Louis Richardson
social Should your employer have access to your Facebook account?
SEO Big Brands and Bad Linking: How to Avoid Google Penalties
SEO 14 Tips for Making the Most of Feeds - Seven tips for using feeds from other sites to ensure you're among the f...

Sunday, February 20, 2011

branding 'South-by' Shoot-Out - Hashable and its evangelists gird to win Austin cachet.
social It's Not Your CEO's Fault He's a Social Media Moron - C-level execs are still burying their heads when it co...
SEO Social Networks and Health: Bad Medicine? - Social networks can be invaluable for helping consumers with health...
social When Twitter and Entrepreneurs Collide: Twitter Suspends 3 Third-Party Mobile Apps
SEO SEO's Achilles' Heel: The Misdirected Attack on Search Engine Optimizers
SEO Ask, Analyze, Apply: Creating a (Search) Data-Driven Marketing Strategy

Saturday, February 19, 2011

social Do You Know What You Look Like Online? - Every app, every news service, every online community requires a pr...
SEO Spies, Lies & Cold Hard Cash: Second Life Erupts In a War Over Privacy
social Get People to Opt-In to Social Media - Although you are a firm believer in social media and all that it offe...
SEO Top Level Trends of SEM Worldwide in 2010 and 2011 - How the year 2010 looked in some of the leading Internet c...

Friday, February 18, 2011

social 3 Steps to Getting More Traffic and Higher Conversions
social Beyond Local: Have You Taken Control of Your Online Reputation Yet?
social Blogger to WordPress – Why Make The Change? - Recently a lot of websites and blogs have made the transition ...
SEO Why SEOs Shouldn't Fixate on Keyword Rankings - Focusing only on where you rank for a small group of keywords i...
social Is a Twitter vs. the Ecosystem Row Brewing? - Twitter has a vibrant ecosystem of companies using its API. Th...
SEO Automate Your AdWords Management with Automated Rules, Part 2
SEO Social PR: 10 Ways to Do PR Better with Social Media - Optimizing and blending your online public relations str...

Thursday, February 17, 2011

social The Jing of Social Media - Bumi replies by saying "Listen to me, Aang. There are options in fighting, c...
social 5 Benefits of a Social Media Risk Management Program
SEO Ways to Improve Brand Awareness by Building Links - These strategies make use your internal assets to simultane...
SEO Making Link Building More Rewarding - Some ways to make the work of link marketing more rewarding, and get some...
Leads Value based pricing: the holy grail of online lead generation
SEO Online PR and Getting Links From Major Media: 6 Examples

Wednesday, February 16, 2011

branding Zynga Links Up With T-Mobile for Treasure Isle Ad Play
social Community Management: Marketing Discipline of the Future?
social BlogHer '11 Announces Agenda - Before I met Elisa Camahort Page, I had thought that BlogHer was an initiativ...
SEO Social Media Around the World: Current Trends and Future Growth
SEO SEO and PPC: A Love-Hate Relationship - Three big trends are changing how we attribute value in SEO. We are inc...

Tuesday, February 15, 2011

social Quora’s Two Greatest Challenges - In addition to considering it my business to know and understand any new r...
branding Citysearch Partners With Groupon on Mobile App - IAC company wants to help shift Groupon deals from the in...
social Three Exciting Facebook Contests That Offer Prizes To Entice Fans
SEO SEO Training for Large Organizations -- Executives Matter
social Edelman Trust Barometer Reveals Need For Mature Social Media
SEO PPC vs. SEO: Paid Search as Your Organic Competitor - The balance between paid and organic results in the SERPs...

Monday, February 14, 2011

social Newspapers, Dictators And Pimps Are All Being Disrupted By Social Media
social Why Facebook’s New Photo viewer is a Big Deal for Marketers
social Exactly what role did social media play in the Egyptian revolution?
SEO Tapping Internet Resources for SEO and Beyond - An example of how you can use Internet resources to outsource t...
Best Social Media Dashboard quickly send out to all your social networks!
SEO How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs?
SEO Rekindle the Romance With Your PPC Campaigns - Like relationships, paid search campaigns are complex, dynamic, ...

Sunday, February 13, 2011

social How to Use Social Media To Have a Wildly Successful Event
SEO 10 Types of Helpful SEO Content - Forget algorithms. The biggest influence on search rankings is content. Conte...
social Social Can Take Down Governments, But Can It Build? - It is easier to fight for change than to agree on what...

Saturday, February 12, 2011

social What if You Only Had 20 Blog Posts Left? - His name is Wael Ghonim. On January 25th he decided that somethin...
social Tracking Social Interaction Informs Grammy Projections
SEO Linden Lab Changes How it Communicates With Users -- To What End?
social Big Opportunities for Small Businesses in Facebook Pages Redesign: A Comprehensive Step-by-Step Guide

Friday, February 11, 2011

social Social Media Roundup for Feb 11, 2011 - It’s that time of week again… here’s all the news that’s fit to twee...
social Is Your Social Media Activity a Service or Spam? - The difference between service and spam is dependent on t...
branding Groupon Pulling Controversial Campaign - Ads poked fun at causes, while raising donations for several char...
social The social sign-in revolution is happening… - �Gerd Altmann /
SEO Mobile Payments: The Next Battleground for Google, Apple

Thursday, February 10, 2011

social How To (and Why You Should) Connect Twitter to FriendFeed
social What Was Said at the Social Recruitment Debate - Our good friend Delfin Vassallo (who we met in Helsinki las...
branding Pontiflex: The Solution for Monetizing Mobile Apps?
SEO Intentional Targeting: Search vs. Facebook - Facebook marketing offers a very different value proposition from ...
social Influence in Social Media: How to Find the Top Bloggers
SEO Search, Social Media & the Offline Purchase - How to target the social media audience in search engines and gui...
SEO Social Lessons Learned on Super Bowl Sunday - Using social media to round out your brand marketing efforts has ...

Wednesday, February 9, 2011

social Five Easy Ways to Boost SEO - Why Search Engine Optimization is absolutely vital, and great ways to start im...
social Why Designers Need Smart Marketers to Build Websites
Leads Introduction to DDG and digital sales & marketing for SME/SMBs
social 5 Fundamentals for Successful Social Media Campaigns
Don't Compete - Change the Game
SEO Global Search Marketing Numbers Are Shocking, Wake up America!
social 10 Tips to Inspire Your Audience to Take Action in Social Media
SEO Top 5 Free SEO iPad Apps - Essential apps that every SEO should have on their iPad. ...

Tuesday, February 8, 2011

social Measuring Social Sentiment: Part Art, Part Science - Using technology to derive a “sentiment score” from the...
branding But Where Are the Nerds? - We learn what Social Media Week is really about.
social The Knowledge Is in the Room: How to Let It Out - Last week, I facilitated an interactive keynote in Seattl...
branding Groupon Scrambles to Answer Tibet Ad Criticism - Daily-deals startup is recasting its spots to include a c...
social Do Your Homework: Build Your Community Before You Build Your Product
2010 Best Global Brands

Monday, February 7, 2011

social The Truth Is, Nobody Cares About Your Blog... - That’s what you’d believe if you listened to the traditional...
social Placing Value on Social and Online Media Buzz - Is it really possible to measure the impact and quantify the...
Branding the Jump: Verbal identity is key to customer relationship
social The Fantabulous Lists of Social Media Case studies - I’ve been browsing through the lists of top social medi...

Sunday, February 6, 2011

social Losing Control and More: 5 Fears Of Social Media - Social technology is ripping the control of messages from...

Saturday, February 5, 2011

social Hidden Social Media 'Gems': Three Useful Twitter Case Studies
social Are These Social Media Trends of 2011 Part of Your Strategy?
social Get to Know Your Customers Through Social Media—It’s as Simple as a Digital Handshake

Friday, February 4, 2011

social Handle “Social Customer Bullies” and Protect Your Brand: 11 Best Practices
social Case study: Fast-growing B2B expands social media exposure

Thursday, February 3, 2011

branding Facebook Facing More Privacy Issues - Social net is under the microscope after the launch of a new opt-in ...
social Six Reasons Firms Build B2B Customer Communities - The B2B online community may be the forgotten partner of ...
social Compliance and Social Media: It's Hearsay - We seem to be in the period now, if social business could be plo...
Facebook's Group Buy App; watch out Groupon?

Facebook's Group Buy App; watch out Groupon?

Facebook's “Buy With Friends,” allows users to get discounts on virtual goods purchased by their friends.

Is Facebook becoming the new Google with it's purchases and launches?

Amplify’d from

Facebook Launches Group-Buying Prototype

Lauren Indvik
by Lauren Indvik


money imageFacebook is currently testing a new feature called “Buy With Friends,” which allows users to get discounts on virtual goods purchased by their friends.

Here’s how it works: A user makes an in-app purchase using Facebook’s currency, Facebook Credits, and shares it in his or her newsfeed. A friend sees the purchase and can then buy the same item at a discount directly in the newsfeed.

Currently, the feature only works for certain in-game purchases of virtual goods. Developers determine the items and terms of the promotion.

Speaking at the Inside Social Apps Conference in San Francisco Tuesday, Facebook’s head of commerce product marketing Deb Liu said that during early tests, more than half of users chose to share their purchases with friends, Forbes reports.

Although Buy With Friends is currently restricted to virtual goods, we can easily envision how this feature could be expanded to include physical goods as well, especially as more and more retailers set up shop on Facebook. The prototype could be Facebook’s way to participate in the kinds of group-buying offers recently popularized by the likes of Groupon and LivingSocial.


Podcast: eBay's CEO on Growth, Acquisitions, and Going Mobile
social Networks: Does Size Actually Matter? - I can't begin to tell you how many
Facebook Marketing Insights: What Makes Facebook Fan Pages Successful?

Facebook Marketing Insights: What Makes Facebook Fan Pages Successful?

Whether you're a small business or a large, multinational, Facebook marketing must be an integral part of your marketing mix.

Consider that several brands such as now have their entire website forward to Facebook. [ goes to ]

This is a must read for every Social Media Marketer.

Amplify’d from

What Makes Facebook Fan Pages Successful?

JANUARY 28, 2011

Engagement, interest and constant connection keep fans coming back on Facebook



Well-known brands like Coca-Cola and Starbucks have had success turning their Facebook fan pages into popular sites with millions of fans. Local businesses are also leveraging the site and can learn from their global neighbors.

Local businesses make up 17.6% of Facebook fan pages, according to financial services firm Wedbush, while companies come in at 6.3% and products at 3%. Interests, musicians and public figures are also high on the list.

Facebook Fan Pages, by Category, Nov 2010 (% of total)

Starbucks has 18.5 million fans as of November 2010, and Alexandra Wheeler, director of digital strategy, talked to Marketing Week in the UK about how the brand uses Facebook.

“It’s about making sure that we do our job every day to give those fans some sort of meaningful value,” she said. “Having 10 million people on Facebook who like us would be useless if we did nothing with it.”

10 Largest Brand Fan Pages on Facebook, Ranked by Number of Fans, Aug-Nov 2010 (millions)

Social media marketing agency Cone found 77% of new media users want brands to offer them incentives online. Additionally, 28% would like to be entertained.

Coca-Cola, with 19.8 million Facebook fans, used a year-long social media campaign, Expedition 206, to keep its Facebook page constantly updated with content posted by brand ambassadors.

Oreo launched an interactive game on its Facebook page in September, MediaPost reported, and the brand jumped from 8.5 million fans in August to 15.2 million in November. The campaign continues and was also recently extended offline, with in-person events.

Engagement, interest and constant connection keep fans coming back to a company’s Facebook fan page, and local businesses can learn from these larger examples as they create and populate their own Facebook fan pages.

Keep your business ahead of the digital curve. Learn more about becoming an eMarketer Total Access client today.

Check out today’s other article, “Steve Madden Sees Mobile Web as Value-Add.”


Wednesday, February 2, 2011

social 11 Controversial Ways to Become a Social Media Authority
branding Brands Missing the Boat on Web Video Users - But they could easily reach this audience by shifting a small...
Google's Video Play: Google means to drive the Web toward one it owns.
social The Commune Economy - �
social The Quor-gasm shakes the social web - A few weeks ago, we had a great discussion on {grow} about the “Quor-g...
Hi Amplify friends... I'm new here. Looking forward to sharing interesting things, learning something new and...
Hi Amplify friends... I'm new here. Looking forward to sharing interesting things, learning something new and engaging in conversation with you!

Tuesday, February 1, 2011

social Jammin’ with IBM - The folks at IBM have asked me to take part in something I first reported on in 2007, and...
branding Report: Facebook Ad Performance Is Abysmal - Social network's average clickthrough rate was 0.051 percent ...
Search Engine Optimized vs. Search Engine Friendly Websites

Search Engine Optimized vs. Search Engine Friendly Websites

SEO vs IT...How many times have we heard the Marketing Team fighting the IT Team about who owns the optimization of the websites?

Mark's insights are dead on and a great refresher for every Marketing Executive.

Amplify’d from

Search Engine Optimized vs. Search Engine Friendly Websites

Mark Jackson | Jan 30, 2011 | 4 Comments

In my years in the search engine optimization (SEO) industry, I've heard so many tales of web design firms that claim to do SEO. Or, there are stories about programmers/IT folks who tell their superiors, "I've got SEO handled."

All too often, these folks really don't have a clue.


Social Media Strategy: Where to Spend Your Digital Marketing Budget in 2011 - Brett Relander of Tactical Marketing Labs in Dallas, TX ...

Southwest Airlines Social Media: Setting the bar

Southwest Airlines isn't my airline of choice; I just don't like the 'cattle car mentality' that they use for loading planes however; you can't beat their service.

They've maintained profitability while others aren't; why? Because they're smart. Now they're throwing down the gauntlet in the Social arena.

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Southwest Airlines Social Media Strategy – Lessons for All Organizations

Southwest Airlines Social Media: Setting the bar