"The numbers that matter from social media participation are sales, costs, and satisfaction. If sales don’t increase, costs decrease, and/or satisfaction improves, your online activity is a waste of time. Staying focused on the right numbers keeps the new math from getting in the way of your company’s growth and profitability."Подробнее о "There are Three Kinds of Lies: Lies, Damned Lies, and Social Media Metrics" →
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