Successful Social Media Marketing Strategies: February 2014

Friday, February 28, 2014

SEO Tips: Image Optimization

Let’s take a look at an area that is often overlooked in website design – images. As the Internet becomes a more visual place, taking the time to make your website graphics search-friendly can provide a nice boost in search traffic. Here are some tips for image optimization.

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Who Really Needs Assistance? Influencing the Choice to Live Chat

Make sure that your live chat channel is tuned for high value/high complexity customer inquiries and requests. Start by determining the volume of interactions across all communication channels, assign an interaction value to request and inquiry types and develop interaction complexity levels in order to create an efficient live chat channel.

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Best Cities for Women Entrepreneurs [INFOGRAPHIC]

What are the top 10 cities for women entrepreneurs? Weighing in at number 1 is Washington, D.C. The nation’s capital has the highest rate of women-owned businesses of the top 10 cities on this list. More than a third of the businesses in D.C. are owned by women, so new female entrepreneurs can find many peers and mentors.

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6 Questions to Find and Claim Your Brand Voice

A client signs on to the idea of creating a blog, investing in a content marketing campaign, starting a new social media program or rewriting the bulk of their website and a look of panic begins to overtake their body. It’s not panic over what they’re going to write. They’re worried about how they should say it.

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The Beneficial Loop Between Social Media, Big Data and Sales

Nearly every company, large or small, interacts with its consumers via Facebook or Twitter. However, the impact of social media on businesses expands far beyond the company Facebook page. Social media also plays a critical role in the big data and sales strategy of each company.

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How to Write Great Content for Your Infographics

Needless to say, a powerful infographic can greatly boost your organic web search ranking. In order to succeed with your infographic, it’s very important to choose the right idea to begin with – one that matters to your audience – then make sure the actual content is informative, compelling and tight.

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Thursday, February 27, 2014

Create Lead-Generating Content Marketing

High-quality content marketing is imperative for effective lead generation. Due to sweeping search engine algorithm changes, including Hummingbird, content marketing is one of the only strategies that can consistently incite positive results. Your old SEO tricks may no longer be effective, so high-quality content marketing is now more important than ever.

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Three Ways to Nurture Brand Loyalty Today

Achieving genuine and lasting customer loyalty is the foremost challenge facing digital marketers in 2014. True, it’s always been the challenge, but after the digital landgrab of recent years the stakes are higher than ever. New customers are great, but loyal customers are any company’s most valuable asset.

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Does Your Content Suffer from Performance Issues?

In a world gone crazy over content, smart marketing people are asking a deeply existential question – what happens to my content once I set it free? Does it induce interest from your audience? Is it able to break through to your target demo? Is it able to achieve multi-channel penetration? How long can it’s cycle be extended?

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7 Simple To-Dos for Rookies to Enhance Their LinkedIn Profile

This post provides seven basic recommendations that can help digital rookies transform their LinkedIn profile from anemic to respectable. These tasks can be tackled in as little as an hour (and no more than a half-day session) and will produce a solid basic presence that also lays a foundation for future development.

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Content Marketing: Can You Use Other People's Blog Posts?

Maybe you were reading through your email this morning, or checking your Twitter stream, and you came across an article with an interesting headline. So you clicked it. Eureka! It’s like it was pulled straight from your own brain! You have to share it with your readers!

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Socially Stephanie: All About Guest Blogging

"Dear Socially Stephanie: I recently heard that guest blogging is a no-no. Do you agree? I'm not sure if I should focus my time on it." This week, Socially Stephanie explains why guest blogging is under fire, why you shouldn't be scared away from it, and how to do guest blogging right.

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From Advertising to Engagement

How many of you have looked at the advertisements on the right hand side of the pages here on Social Media Today? Why is it that even here on a website dedicated to social, advertisers think that the way to achieve their objectives is some generic ad copy with a photo of someone smiling? Who clicks on these things anyway?

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Five Ways "No Men" Help Your Business

We all know about “yes men," but do you have “no men?" This is someone, or a group of people, you can trust to help you step out of your own head, and clearly examine the situation objectively. These are people who will not only tell you where weak spots might be, but help you actively see them on your own.

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4 Declining Technologies That Nonprofits Should Stop Worrying About

Generating traditional media impressions has long since been a mainstay of the nonprofit marketer’s playbook. However, the spray-and-pray approach to press release distribution is becoming less and less efficacious as reporters are becoming more digitally savvy.

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Pages Tagging Pages: Good News for Organic Reach on Facebook

We are very excited today to be bringing you some good news about your Facebook page’s potential for organic reach! Being the bearer of bad news is no fun – like when text only updates got the boot, or organic reach declined – so this is a welcome opportunity.

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How to Lose a Social Media Follower in 10 Days

In honor of one of my favorite rom-coms, I made a list of 10 things that are sure to lower your social media follower count.While there are no set of rules for social media that one business should strictly abide by, there are certainly some things that will surely make you look like an amateur if you do them.

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How to Reduce Spam on Your Inbound Marketing Website

Did you know that bots account for up to 61.5% of traffic, according to this study? This bot traffic occurs for a variety of reasons. For example, Google uses bots to spider the internet. There are also spambots, who act maliciously to add advertising links. Regardless, accounting for fake traffic and avoiding spam should be on every inbound marketer’s radar.

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Pinterest Traffic: 3 Fast Tricks You Can Use Today

Want some Pinterest traffic? Some of my clients still don’t believe that they can get useful traffic from Pinterest. While it’s true that Pinterest won’t send you masses of traffic when your account is new, the traffic you do get pays off. Let’s look at some FAST tricks that will increase your Pinterest traffic quickly.

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5 Options to Monetize Your Blog

Most people don't make very much money from their blogs, but this is partially because they don't know how to effectively monetize them. If you want to make money from your blog, take a look at these five options for making money—as long as you're willing to put in the time and effort to implement them.

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Digital Love: How We Fall in Love in the Era of Social Media

If Internet is made of servers, cables and electronic components, the magic of its technological chemistry lies in our ability to make it an emotional territory. Let's talk about love for once, and, more precisely, about falling in love. The guys who were born now won't fall in love the same way we used to.

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Of Roku, Angry Birds, and the Importance of the Cloud

IBM’s recent acquisition of Cloudant is just the latest reminder that the cloud wars may not be too distant in our horizon. However, this post is not about such heady fare. Instead, I’d like to share a recent personal experience I had with Roku and Angry Birds which I believe argues for the necessity of the cloud for individuals as well as businesses.

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Three Ways B2B Social Should Be More Like B2C

The lines between marketing to consumers, and marketing to a business-to-business audience, have completely been erased. B2B marketers must do three things to connect, break through the clutter and develop long-lasting loyalty with their customers.

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Google Semantic Search

Semantic search is a work in progress that will unfold over many years, perhaps a decade or more, but learning how to harness it now may give you an edge over your competition. One resource for learning all about this new system is David Amerland's new book, Google Semantic Search.

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Content Marketing Minds: The Magic Smoosh-3 Plan for Killer Content

Up for a shortcut? Here's a lesson on how to swipe, smoosh, smooth and spice up source material to create original content. It's perfectly legit. If you're struggling to get started on a blog post, give the magic smoosh-3 plan a try. Don’t get me wrong. I’m not trying to suppress your creativity. I’m trying to give it a kick-start.

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