On Sunday, February 3rd, the San Francisco 49ers and the Baltimore Ravens will compete against one another in Super Bowl XLVII. While the two football titans will soon clash on the gridiron, they are already going helmet to helmet on the social media playing field.
Adding an online web video will increase time spent on site, decrease bounce rates and drive more page views - three key ranking metrics to getting better search engine results.
As business gets off the ground, entrepreneurs wrestle balancing long hours, wearing multiple hats, and figuring out problems and issues that distract from the ultimate goal of building a successful company. Just ask Michael Skok.
The fashion industry is arguably a bellwether in the adoption and investment in social media: from content marketing, analytics, and innovation to customer engagement, listening and benchmarking best social media practice. All these efforts raise the bar, setting new high standards which point to actionable insights for other industries.
Brands and businesses have realized the importance of engaging their social media brand ambassadors. However, few have developed campaigns to turn their passive social media customers into value-generating brand accelerators.
For many small businesses who are not already on Facebook, the thought of creating a personal profile on Facebook and then adding a business Page to their personal profile is concerning. The process looks more complicated than it actually is.
Social actions and social signals have become an integral part of an SEO’s strategy and not factoring in the relevance of these actions can be detrimental to your overall website’s performance.
On our social accounts, I solicited small business owners for their most pressing questions about using social media. How can I get more people to my website? How do I hire a social media strategist who isn't a dude that just likes to use Facebook a lot? How do I keep keeping social media fans engaged?
With mobile traffic now representing about 13% of all internet traffic, it’s clear that mobile is well positioned to sit beside desktops as the way the world interacts online in the near future. So how will digital marketers take advantage of this?
There was a time when creating video for your school meant hiring a full-service firm for a high-end piece, complete with a hefty price tag. Schools still occasionally need to take this route sometimes, but more often than not, video as part of school marketing is more accessible than ever before.
How does your social media content stack up against the work of others? Quality, entertainment value, and writing skill all play into the equation. Quantity enough won’t cut it.
Remember RIM? Research In Motion? The company that used to be a juggernaut of smartphones? They just introduced their long-delayed BlackBerry 10. Unfortunately, there are fewer and fewer consumers out there “awaiting” this launch.
Remember the days when you couldn’t wait to listen to your voice mail messages? People made things happen and got things accomplished through voice mail. Things are different now, but there’s still hope for voice mail to retain a prime spot in the sales mix.
As if your social media marketing plate is not yet full with the day-to-day management of your Facebook page, your Twitter profile and your Google+ account, here comes another rising social network that you need to pay attention to – Pinterest.
Robin Kiely, Ryanair’s new head of communications, says social media doesn't have value for Ryanair. This writer, for one, believes that he is right.
In just a few days, the San Francisco 49ers will face the Baltimore Ravens in the game that will crown this season’s Superbowl champion. As both teams prepare to deploy their A-game on Sunday, another battle is being waged... on Instagram.
On January 24th, Twitter released Vine, its video sharing mobile app. It’s been plagued with unbefitting content, yet many marketers are gravitating towards the budding new service. But is Vine really a worthy addition to the content marketer’s toolkit?
Vine is perfectly suited for producing interesting and entertaining stop-motion videos. Also, it’s great for short jokes, quips, or moments of greatness. Find ways to entertain your audience that are relevant to your brand, and they’ll reward you with increased interaction, engagement and loyalty.
I’m an avowed Pinsomniac. But while Pinterest is undoubtedly a lot of fun, and a great way to collect wardrobe, home improvement, and decorating ideas, it can definitely be used to advance your personal brand and enhance your job search. Here are six creative ways that you could be using Pinterest to help you get a job.
The success of Android and Apple phones has made the going tough for Research in Motion, manufacturer of the Blackberry phone. They have a lot of hopes pinned on the impending launch of their BB 10 Smartphones, and for this reason they have gone all out to ensure that this one will indeed catch the fancy of the public.
In less than three years, Pinterest has become the third largest social network, with over 10 million users. If you’re interested and engaged with the aesthetic side of marketing, Pinterest can be a huge source of referral traffic, high quality leads, conversions, and repeat sales if approached correctly.
What is Stipple? It is a service that allows you to embed interactive hotspots into an image to create additional connections directly within the image. Now Stipple supports direct publishing support via Facebook, a feature that has been missing to date. Learn how to unleash the powerful marketing potential that is now possible.
Before you can effectively utilize social media marketing and social networking to brand and market your business, you must first take steps to create a base of energized followers. Create a solid base of vital followers and you have the foundation for building a free and viral marketing system.
Instagram offers a brilliant platform, particularly for brands and marketers. But the network can be ruined in the time it takes to choose a filter by taking away what makes it so cool and clogging it up with self-serving spam. Here are a few insights on how to not make Instagram a brand’s “on-the-go billboard.” Because there IS room for companies, and there are plenty doing it right!
With the announcement of BlackBerry 10, many are wondering if the company can, once again, offer businesses something that no other phone can. BlackBerry has always offered a level of security that many businesses felt was worth investing in. Even if the phones were annoying and cumbersome, the fact that BlackBerry encrypted e-mails meant that company secrets were less likely to leak out.
