I just learned that What’s the Future of Business is just about to start shipping! I’m so excited to share my new book with you. I put a lot of time and passion into writing what I hope is nothing less than an easy-to-ready, convincing but also helpful book.
Who says CEOs shouldn't be on social media? Tell that to Dollar Shave Club CEO Mike Dubin. Or Elon Musk, the CEO of Tesla Motors. They are shaking things up online, and it's working.
Our customers come at us any time of day, from multiple local or global locations with their accolades or issues or complaints or questions. They are using multiple channels of communications especially online, which further complicates this scenario. So what is there to do?
Do they serve a purpose? Is it mandatory to "hashtag" every word? Is it professional? What keywords do I hash-tag? You don't want to flood your tweets with hashed words that make your brand or company look like spam. You want your tweets to be simple and filled with content to direct the user back to your website or link that you are promoting.
Social Media marketers get absolutely obsessed with engagement figures, whether it’s the retweet count on Twitter or the number of +1’s your brand gets. However, likes and other engagement metrics are only half of the story. Understanding return on investment from content and social is key.
Insights from Wendy DeFeudis' attendance at Social Media Week Fast Company's Most Innovative Social Media Companies. Panelists included BuzzFeed, Tumblr, Fab and Branch.
Having a search engine optimized business website is a little bit like running a marathon, or writing a novel: Lots of people want to have the finished achievement, but don't look forward to the time and effort it would take to make it happen.
Employee advocates are important not just because they are a strong measure of a brand’s strength and trustworthiness, but also because they help a brand amplify their owned media reach and generate earned media.
In October of 2012, Walmart said the company expects to meet its $9 billion online sales projection for the fiscal year ending January 2014; while not close to Amazon’s 62 billion in net sales, it is nearly double Walmart's 2011 online sales of $4.9 billion.
After what appears from the fan's perspective to be a horrifying incident, NASCAR took what many consider a cowardice approach to the situation at hand. The entire incident illustrates the need for training and "Fire Drills" for the entire sport, and all teams alike.
Last year at SXSW, Highlight, Glancee, Nike+ and Google+ were all the rage. What stories and brands will emerge from Austin next week?
Move over fashion editors, your coveted front row seats on the fashion runways now belong to the video-cam. Luxury fashion now considers Big Data collected “outside the tents” their holy grail.
Once a boss friend requests an employee on Facebook or Twitter, what comes next? How does a CEO or manager know when to hit “like” on a status or favorite a tweet, much less write an actual reply back?
Not too long ago I wrote about Twitter taking a page from Facebook with the new "Twitter Header." But it seems that the sharing of good ideas goes both ways. Today I went to look at my favorite MarketMeSuite CTO's facebook profile to find out that the "Subscriber" section is now named "Followers." The motivation is unclear, but allowing Facebook users to maintain a public presence on a network that is mostly known for a more private web of friends and acquaintances certainly feels more like Twitter...
McKinsey estimates that 25 to 30 percent of total email time could be saved if the principle channel for communication was relocated to a social platform. When you consider the benefits of communication efficiencies and improvements to collaboration, combined with an entirely engaged workforce it becomes clear that enterprise social networks would be sought to drive these positive changes.
There are so many new and existing social CRM tools on the market it is hard to keep track of them all. This is by no means an exhaustive list, but here a few of the cooler social CRM tools I’ve more recently come across.
With all this talk about Twitter’s Vine, Facebook’s Graph Search and content being king, I found myself thinking, what about Google? Google+ Communities offer businesses a platform where they can quickly find a large amount of relevant people that all share similar interests.
Social media challenges long held traditions about ROI from online media. Here are 5 ways to measure social media ROI that you may be missing.
Let’s cut right to the chase. If the plan to market your new venture isn’t based on the way people make choices today, every day that follows will be an exercise in futility.Today, to abbreviate the story even further, I give you the ABCs, a starter set of three of the most important concepts in online marketing: authority, blogging, and content.
An unchanging website is a dead website. If your website looks the same today as it did even a month ago, you could be losing traffic. Adding and changing content not only improves the experience for the visitors, it goes a long way in improving your search ranking.
Get out your party hats, today is Digital Marketing Day! Celebrate this dubious holiday by getting your feet wet with a few new digital strategies or tasks. For many – senior pros and newbies alike – you may have barely dipped your toe in the waters of digital PR.
Being a New Yorker, I follow all the city’s Twitter handles and Facebook pages, and tweet using the #NYC hashtag, but I couldn’t remember the last time I really partook in anything substantial from the cities offerings, so I decided to do a little digging and see what it’s all about.
Are you a local business and looking to increase your online visibility through social media? There are thousands of social networks and social media websites, but in this article we have highlighted five that can prove highly effective as part of a social media marketing plan.
Masked vigilantes seem to be quite the socialites, when it comes to the company thy keep – or are they? Find out for yourself by taking a closer look at the graphic version of the Marvel Universe’s own social network. You'll never guess who the Kevin Bacon of superheroes is...
In a study, 76% of respondents said ads in general were either "very exaggerated" or "somewhat exaggerated." Also, 87% of those surveyed think half or more cleaning ads are photoshopped. 96% think half or more weight loss ads are photoshopped.
