When email continues to be used each day by 93% of consumers, it’s important for your business to have a presence in the space and one that performs well. Here are three ways you can grow your database.
Easter eggs, secret content tidbits, form a bond between the content producer/developer and the viewer. It's a prime way to provide engagement, finding these hidden treasures is like being a part of an inside joke.
The biggest lesson I’ve learned is that there is a way to work with just about anybody, and it comes down to communication – both in managing expectations and delivering exceptional service.
With April Fools' Day just a few days away, are you looking to pull off the most EPIC prank? Or maybe you are looking for a funny iPhone camera app that will bring loads of laughs around a dinner table? Here's a list of 5 of the funniest iPhone photo apps that I found on the App Store that will bring the house down with laughter.
Just the thought of developing your online marketing strategy can give you a headache. There are so many tools, tactics and strategies out there that it can be difficult to know where to start or even how to improve what you are already doing. I believe that developing a strategy to leverage the web to achieve your goals can and should be easy. It's all in how you approach it.
Thanks to our regular activity online, we’ve been able to clearly identify different types of people by their social activity – and it seems we aren’t the only ones.
Never fear. You do not need to default to tweeting like a self centered, babbling idiot. Check out these 100 ideas to inspire, connect, entertain and delight your Twitter audiences.
As the business world goes cuckoo for content marketing, I think it’s high time to expose a growing problem found in one of its mainstay elements: namely, blogging snobbery, or bloggery.
My Twitter stream was overflowing with Tweets and Retweets of what could best be described as an outpouring of love and support for my new book by some of the world’s most recognized celebrities in the world. Seriously?!
Here are the three most essential tenets of maintaining strong and active communities on Facebook. These steps outline the most important areas of focus that a community manager should work on in order to ensure that the community is engaged and begging for more!
Understanding the importance of first impressions, entrepreneurs spend time and money on a creating a professional wardrobe, quality printed marketing materials, and a stellar business Facebook page. But what does your personal Facebook Timeline say about you and your business?
SEO tactics that worked three or four years ago are no reliable, because changes in Google algorithms have rendered many traditional SEO practices less effective. The new SEO, also known as search marketing integration (SMI), involves a variety of different elements, including social media.
Just like you wouldn't show up to a black-tie event in a bathing suit, you shouldn't arrive on Twitter with a Facebook mentality. Knowing the personality of each network is going to be a huge head start for you, so here's what you need to know about Twitter's.
There are seven different types of content your business can post on Tumblr. There's a visual header whenever users are creating a new post that showcases each different type. We’ll explain each one with some examples and practical business applications.
Please take a seat and enjoy your visit to our Theater of the Absurd. Today's play was written by Barry Feldman, who says he got the idea after reading 1,000,001 articles about C-level executives’ disregard for social media. "Many continue deeming social media as trivial," said Feldman.
For many businesses, Twitter is a hybrid from the cross of an instant messaging service and a chat room. It is in principle an open forum, but as a Twitter user, you can restrict the people with whom you connect. For any business, Twitter is an incredible marketing and PR tool.
Not all social platforms fit the needs of a particular business. For example, LinkedIn may provide an audience of potential clients interested in your marketing or Internet services. However Foursquare provides zero. Foursquare has proven a much better platform for retailers, doctors, dentists and other local service companies.
The shift away from the “traditional” search engine portals in favor of mobile-friendly alternatives will likely continue to grow apace as mobile device usage outstrips that of desktops and PCs. For companies that want to get found in today’s mobile environment, here are some quick tips to optimize your business for local search.
Constellation Research CEO and Principal Analyst R “Ray” Wang visited the Software Advice offices during the 2013 South by Southwest Interactive Festival to talk about some research he released recently called “Building Your Interaction Strategy with the 9 C's of Engagement.”
Zuckerberg in the political world? What does a 28-year-old billionaire owner of a social media company know about politics? Wall Street Journal announced that Zuckerberg and fellow tech industry leaders are organizing a political group (unnamed until is formal announcement sometime in the near future) that will challenge such topics as education and immigration.
Could Apple's acquisition of indoor GPS specialist WifiSLAM be part of a plan to unleash a proximity-based marketing service? A service like this could set Apple above the rest and thrust it into the online marketing industry. It would allow consumers to use offers for in-store purchases and promote engagement with brands.
Klout is taking a huge step to make its influence score more meaningful by announcing Bing and Instagram data has been added to its analytics. Klout announced a partnership with Bing last Fall, and today this relationship has come to full fruition as Bing data will be integrated into Klout's algorithm.
When alt-weekly Boston Phoenix went under recently, nobody suspected that the largest political scoop would come from the paper's former political reporter. Here's how it all happened on Twitter.
Successful content creation now calls for more than traditional SEO tactics and a focus on run-of-the-mill industry topics. To attain a high-traffic website and booming business, you need to produce unique, cutting-edge, captivating and yet still highly relevant content. Substance matters.
For anyone about to present a webinar for the first time, the online experience can be just as nerve-wracking as its offline counterpart of physical presentations in a room filled with strangers. Don’t sweat the small stuff, and take my tried and true webinar tips into consideration!
