You may be thinking that this is another ‘How to do social media properly’ post, but as we all now know what social media does and its benefits and value to our brands, I’m really reluctant to go down the same old routine of writing a ’10 tips’ or ‘Why you should be doing this’ article.
If you haven’t seen JELL-O’s #FML campaign yet, you’re in for a treat. Just in case you’re unfamiliar, the #FML hashtag is used on Twitter to say “F my life” — usually about "first world problems." JELL-O's campaign hopes to overtake the dark and cloudy #FML hashtag on Twitter, changing it to mean "Fun My Life."
I truly believe PR people are natural storytellers, because storytelling is PR; it connects organizations and people through a story. Most people forget the basic tenets for telling a compelling story. Today’s fun fact Friday is all about how to tell a better story about your organization.
Twitter has updated its iPhone and Android apps, making tweeting an “easier and more seamless experience”, according to the announcement post on Twitter’s blog. Twitter has also increased the maximum number of lists a user can have from 20 to 1,000.
If you’re a B2B media relations pro, there are six dreaded words you hear far too often: “We don’t have any case studies.” Since media are storytellers, they’re more likely to warm to your idea if you can help them tell a story using customer examples.
Yep, social media jobs are always in demand – but unfortunately there aren’t always enough jobs to go around so the sector is extremely competitive. Not having much luck bagging your next (or first) social media job? Here are the five most common mistakes we see from applicants.
We form relationships within a context. As you and I talk about a specific subject such as social media marketing, we begin to build a relationship around that specific topic. If we build a trusted relationship around this subject, you will be likely to consume the content I share on this subject over time.
Smaller organizations tend towards complacency, believing that attacks only target government, military and high profile organizations. This leaves them vulnerable to easily preventable attacks.
What is Reticular Formation Anyway? Still not sure? Reticular formation is, according to Wikipedia, a region in the brain stem that is involved in multiple tasks such as regulating the sleep-wake cycle and filtering incoming stimuli to discriminate irrelevant background stimuli. It is essential for governing some of the basic functions of higher organisms, and is one of the phylogenetically oldest portions of the brain.
Most of these videos are covering the basics. However, these videos work great for even the most advanced SEOs because they are more-or-less static. In other words, many of these are SEO “truths” that everyone should take seriously throughout an entire SEO campaign.
Want to make a difference? Not quite sure where to start? Want to take a simple idea and make it a global movement? It all starts with social networks.
Since the introduction to Google’s latest algorithm ‘Penguin,’ social media has become increasingly important. The platforms provide the perfect environment for companies to build up links to their main website, through interacting with other influencers, sharing valuable content and building up a following of targeted users.
Mike McGrail give his tips for writing tweets that catch the eye, get and clicks and spark re-tweets. Great tips for all those who struggle with tweeting.
Have a call to action to increase PTAT. Include a nice picture to boost ‘Edge Rank’. Optimise the length of your update. Really? How about you actually say something? Have an opinion. Say something unexpected. Be controversial. Get noticed.
New research from ondevice showed that one in 10 people surveyed have been rejected for a job because of their social media presence. And, the majority (two-thirds) are not concerned that their use may harm future career prospects.
Barely a week has passed since Yahoo acquired Tumblr for $1.1 billion dollars and already the micro-blogging network has introduced sponsored posts to its desktop news feed for the first time. Some have pointed fingers at Yahoo, but it's more likely the sponsored posts predated Tumblr's sale.
With a multitude of mobile devices coming out almost every week, how can marketers ensure that their content is optimized for different device types, screen sizes, and capabilities? This videographic illustrates how responsive design allows marketers, designers, and developers to create a single website for their content that adapts to any device on the market. The video also highlights some key benefits of this design concept.
Dan Zarrella’s latest data analysis shows the top words and phrases used to drive action on social media. After analyzing 50,000 blog posts, millions of tweets and all of the posts on the top 10,000 most-liked Facebook pages one thing is clear – direct calls to action on social media posts simply work.
As one of my mentors, Robert Caruso, is fond of saying, social media is a marathon, not a sprint. It requires advanced training, careful planning, incredible endurance and constant adjustment to conditions on the day.
It emerged this week that private mining company Planetary Resources want to built the world’s first publicly accessible space telescope. The device, known as Arkyd, will be funded using the crowdsourcing methods that we’ve all grown to love via Kickstarter et al.
It's still too early to tell how valuable verification is to businesses, but studies done in the past by companies like Verisign, particularly where eCommerce is concerned, have indicated that trust becomes an issue, and any means that a business can use to help establish trust will have a positive impact on sales.
Think like a creative problem solver. You’ve landed your first PR internship and now your mission is to add as much value as possible to your corporate or agency employer. It’s time to make them wish they had hired you sooner! How do you do this?
To achieve high website traffic and increased new business, creating engaging, high-impact and highly shareable content is essential. Once you create top-notch, highly shareable content, you need to maximize its social exposure and make sure it gets widely read. P.T. Barnum said it best: “Without promotion something terrible happens…Nothing!”
Ever wondered how Google sorts through millions of websites, gathers billions of bits of data and answers billions of search queries daily? PPCBlog.com put together a great infographic to help demonstrate what Google does after you’ve published your latest blog post, tweet or other totally awesome content.
The digital economy needs a different kind of business leader - not in terms of core principles of human values but in terms of skills that make the most of a connected age. A digital economy runs on a network. The web, the Internet are networked based and it needs social leaders to make the most of all their networks. The mass production age needed people to perform on their tasks, the networks need people to generate ideas, passion, growth through their networks.
