In content marketing today, you need more than just words to make an impression. In this post you'll learn how to use video as part of your content marketing strategy and get tips on how to make your video content remarkable.
Let’s face it: you can’t ignore mobile devices any more. According to research from eDigitalResearch and IMRG in April 2013, 39% of smartphone owners have already used their mobile device to make a purchase and 10% of all ecommerce website visits come from mobile.
Consumers trust endorsements from their friends. Combine those two factors in one campaign, and you’ve got marketing magic. Holiday couponing campaigns flourish with that social media push, earning more exposure and higher redemption rates.
Twitter recently announced “Conversations,” a new feature that connects conversations via a blue vertical line. Believe it or not, it has sparked a red line between love and hate. Ironically, this impassioned back-and-forth demonstrates the value of Conversations.
This blog post is going to make some of you angry. I read “Lean In” and I wholeheartedly disagree with the criticism the book has received. My guess is most of the critics haven’t read the book or they wouldn’t have made the arguments they did.
Everyone has an opinion on something whether it’s the War in Libya or what your friends wearing. If your readers aren’t even give the choice of voicing their opinion then they’ll just move to a site that does. There are many free commenting plugins out there. Disqus and Livefrye are the two best.
We live in a time where consumers’ perceptions or preferences can shift daily or even hourly. Companies need to accelerate and speed up, some need to uproot their strategic planning processes, some need to change their campaign-centric efforts and some need to listen to social data.
Sometimes social media engagement isn’t the best solution. If your business needs leads & sales flowing tomorrow then Google Adwords might be the best place to start. However, if your organization needs to build meaningful brand awareness, develop a continuous & long-term lead flow, then social media marketing is at the top of the list of viable solutions.
Way back in 1971 an engineer named Raymond Tomlinson created something called Email to be used on what was known as the ARPANET. Back then Email could only be sent in between users on the same machine, and so Tomlinson separated the users by inserting the @ symbol to separate the user from the machine. And the rest is, as they say, history.
According to Porter Gale, the value of personal brand, or “recognizing the power of connections” helped to bring about a partnership with (Virgin America and) Twitter. “We had wifi in the planes … it wasn’t just a customer service thing, it was also a way we were generating a lot of press… That word-of-mouth can be very powerful.”
Facebook hasn’t totally integrated GIFs, but thanks to Giphy, you can now post them on your Facebook page and all your friends have to do is press play. Just paste a link to a Giphy GIF like you would a regular web link, and voila!
Let’s face it: most marketers wish they could harness even a fraction of Matt Drudge's power and influence. How exactly did Drudge amass so much influence with an aggregate news site filled solely with headlines? Here are some of the secrets to his success.
What makes me pick your business over another? You need some brand evangelists: people outside of your business, ideally with some type of following, that love your product and want to tell me how truly awesome it and you are (think Jared from Subway). You need an influencer.
“Dungeon & Dragons” (or “D&D”) is a great blueprint for how to run your social media marketing. Are you ready to become the Dungeon Master of your company, mastering all the necessary traits to be more successful in your Social Media Marketing?
A new report from Optify that shows that, for B2B small businesses, Twitter accounted for 82% of all social media-originated leads. Sounds to me like it’s about time you take a look at this lead-generating site! There are plenty of ways to begin to grow your presence and your client base.
Did you know you can use LinkedIn as a reputation management tool? The social network has several features that make it a great way to manage your reputation online. Here are six ways you can manage your reputation using LinkedIn.
"Dear Socially Stephanie, I am a personal trainer and have had great results with many of my clients, and they praise me online for it. One of my past clients didn't see any change in her body and decided to bash me on the Internet. The review that really bothers me is on Yelp. How do I put out the fire?"
We recommend sending Webinar invitations a minimum of seven days prior to the event, and preferably two weeks if possible. You might consider a two-part email strategy, sending the primary email invitation two weeks in advance, followed by a reminder email a week later.
Putting yourself out there as a guest writer can be nerve-wracking, and it will be filled with more rejection than you’d initially expect it to. If you are just starting out, don't be surprised when your first choice at Forbes passes over your pitch. There are plenty of smaller blogs and outlets that will be happy to feature you.
When Facebook first began opening its doors to businesses, creating features like Pages so that businesses could engage with users online, gaining Likes was one of the main goals. Now, however, as Facebook improves its advertising features, how important have likes become, or how unimportant?
On the surface this seems like another pie-in-the-sky Facebook infographic, but they have two stats that stood out to me: There are 1.13 trillion total Likes on Facebook and everyday there are 4.5 billion Likes generated. At that rate, that number will double in about 250 days. In other words, if those numbers are correct the velocity of social signals has increased substantially.
We have a hard time keeping up with e-mail. This isn’t an earth-shattering secret. I’m sure PR pros have a hard time keeping up with e-mail, too. But sometimes when you’re convinced that we deleted your e-mail, it’s really that we’re wrapping up an exhausting production cycle.
Since you’re no longer required to run your promotion through an app, promotions can simply be run on your page’s timeline. However, it’s important to weigh the pros and cons of each. For example, apps allow you to create a more customized experience, as well as provide more space for content.
In approaching many businesses about internet marketing and SEO services over the years, it dawned on me that my subject matter was becoming more and more resented. So many businesses had failed to see results, or were outright lied to and ripped off, that I was becoming an unwelcome guest. In their eyes, I was "one of them."
