If you’re feeling especially bold, you can take a page from Krispy Kreme and try to “match up” customers for Valentine’s Day. The donut maker hosted a so-called “Love Roulette” on its Facebook page that paired up people based on what they “rolled” in the roulette wheel. You could also try matchmaking for Twitter users based on the similarities in their profiles.
As you may know, Pew Internet has been releasing a “Social Media Update” over the last few years. The Pew research is essential reading for anyone doing social media marketing. But if you want to get into some really cool stuff, I’d like to introduce you to the Consumer Sharing Trends Report from Q4 2013 (released by ShareThis).
As college students prepare to graduate and enter the professional world, they have a challenging and competitive journey to embark on. As with most things in life we must crawl before we walk, which in this case means students should consider putting a metaphoric suit and tie on their social presence prior to sending out resumes.
For generations, brands have successfully generated demand for goods and services. However, some are now questioning whether the disruptive power of the Internet may disrupt even this, perhaps one day rendering brands irrelevant. We think this is an over-simplification.
Facebook Paper is actually all about news as well as newspapers. It provides the users with the chance of scrolling some of the most popular newspapers that are published on the planet. Thus, it is a great step forward to help people remain updated with world news.
WeChat has just released a new feature allowing users to send money to each other for the New Year. There's a sweet spot between design (it's easy and convenient to send Hong Bao), socialized context (we are really preparing this transfer for New Year) and technology (I can directly and easily send the money to my personal contacts).
Social media users are becoming the new journalists, with more than half of us learning about breaking new stories via Facebook, Twitter, and other sites rather than traditional news outlets. In fact, when it came to reporting some of the world's biggest recent news stories, social media had the scoop first.
Arby's biggest social win wasn’t some whip-smart comedian or ad exec getting overtime during off hours. It was an employee who was listening. Arby’s social media manager Josh Martin was watching for brand mentions online and noticed people making the joke already.
What’s everyone doing when it comes to content curation? Does curation really work for generating sales and engagement? Read on and learn more about the predominant tactics, tools and goals for content curation in 2014.
Unclaimed ratings and review site properties are a lot like high school gossip. There's talk about you behind your back. Some of it could be complimentary and positive, based on facts or first hand experiences. But the majority? Let's be honest here, it's the result of people who have an axe to grind.
I’m going to dumb it down—an influencer can be your mom. Or it can be someone who stocks the shelves in the grocery store and tells all the customers about their favorite spaghetti sauce. Or for the sake of this post, someone active on social media who writes about a specific topic.
If you were to step back and remove yourself from current society for just a minute in your mind, what would you think about a social network taken out of context? In other words, if they had never been developed and the idea was a brand new one that someone was just sharing with you, what would be your ideas for application?
A pay-per-click advertising campaign generally involves paying each time that a visitor clicks, or views an ad. This is a common method of directing traffic to your website, but to get the biggest bang for your buck, you will need to optimize these campaigns for potential purchasers on mobile devices.
The site that was once all about the “LIKE” is now all about the “Benjamins.” Stay far away from copy that begins with the word “like” (or “comment” and “share”) because it’s pretty much a kiss of death to organic reach. There are plenty of ways around this, from moving the call-to-action to the second half of the sentence to asking for a “thumbs up."
ut now, in an interview with Bloomberg Businessweek for his company’s 10th anniversary, Mark Zuckerberg is suggesting that he’s willing to loosen the reins on anonymity and let people use Facebook — in some cases, at least — without their real names.
"Dear Socially Stephanie: I own an online clothing and home goods boutique. I have decent sales and a good following, but recently my search engine rankings have begun to decline, and I'm getting a bit bored with using Facebook and Pinterest as my main social sites. Any advice?"
We’re awash in a bevy of new and exciting ways to land new customers and achieve customer loyalty. Furthermore, social media experience tells us that our digital reputations are fast becoming a crucial feature of whether or not we will make it as small businesses.
This article provides examples of four kinds of partner ecosystems that can benefit from social collaboration
Diversity is essential to growth and prosperity of any company: diversity of perspectives, experiences, cultures, genders, and age. Why? Because diversity breeds innovation. And innovation breeds business success. Don’t believe me? Let's take a look.
Inbound.org has some of the best online marketing related content around, shared by some of the best online marketers around. I asked 17 of the top rated members of inbound.org this question: What is your best content marketing tip? And here's what they had to say.
Unless you’ve been living under a rock for the last week or you have absolutely no interest in SEO whatsoever, you’ll already be aware by now that the travel brand Expedia was hit by a pretty large Google manual penalty last week. Let’s have a look at what Expedia’s link builders had been up to.
Many of us feel like we’re staring down a ferocious animal as we try to wrap our heads around SEO for our online copy. It can seem like a daunting task, even when we hire a professional. Today, our goal is to turn that ferocious bear into a teddy bear by the time you finish reading this post. Are you up for the transformation?
Collaboration is a pretty popular concept at the moment, with countless articles, books and guides on both its value for companies and suggesting ways that it can be improved. Most of these posts have been on how employees can collaborate better internally. But how can companies collaborate better with their customers?
Probably the biggest change to management practice in recent years has been the rise of email. Almost all forms of management, from review of information to actual decision making, take place within email. Even decisions that may take place in face-to-face meetings (real or online) frequently require the validation of a confirming email.
Employee empowerment is about creating brand advocates to scale customer relationships and effectively compete in new digital markets. Organizations can no longer rely on inbound and outbound sales reps, people willing to jump through hoops and obstacles via call centers, or traditional marketing to boost awareness and demand.
