Invest in relationships. Appreciate people who bring value to you and your network. At the same time, ensure you’re surrounded by people who also appreciate you. It’s how you’ll get to where you’re going whether solo or with a little help from your friends.
Facebook recently announced that it is giving advertisers more targeting options. According to Search Engine Watch, advertisers on Facebook can target specific people based on changing life events. For instance, an advertiser can target someone who is either newly engaged or newlywed within the past six months.
Nonprofits realized that using social media effectively can help them reach some of the primary goals of their organization. A new study names the Top 5 goals of nonprofits, while step one to achieving them comes down to one thing: listening effectively.
Companies must engage in three key transitions in embracing social as a core part of their marketing strategy. This article address the second transition, moving from entertaining to collaborating with customers. While entertainment can make advertising less irritating, a collaboration strategy can result in an ongoing relationship with customers and even encourage customers to increase their loyalty and advocacy for a company and its products.
Here is a list of 27 social media and marketing tips that Jay Baer plucked from his interviews with enterprise digital marketers. Tips from these folks are exceptionally valuable because, most of the time, they’re able to execute and test campaigns with the resources the rest of us could only wish for.
While every social media manager approaches his or her job differently, here are a few habits that the most effective social media managers will have in common. These 7 criteria should be applied if you want to succeed in your role. With a medium that changes as often and as quickly as social, it’s important to be on top of your game.
These days, businesses are slowly giving up loud, flashy campaigns in favor of getting in touch with their customers. Pop-ups and other gimmicky ads are moving aside for tailored content – be it in print, image, or video — that a company’s customers may find useful, or otherwise worth sharing.
One of the most effective strategies to build credibility and trust while boosting your SEO efforts is to let a third-party webpage publish your content. Yes, that’s right! Called content syndication, this can become your powerful ally in the long run.
Keeping blog guests engaged in your content means you’ll need some method of allowing conversations to take place all the time. Enter the king of 140 characters, Twitter, offering the most comprehensive solution for novice and expert webmasters. Hold on as we explain this process thoroughly.
Don’t mistake cooperation for collaboration. While there may be a gift economy in cooperatively sharing via social media, you cannot engage in it unless you give gifts as well. For example, you would not show up at a potluck dinner with empty hands.
Many companies post their video onto their website, optimised for SEO in order to grab some passing traffic, and consider it finished. However, with a certain amount of planning and thought, it’s possible to find multiple ways to make your video work even harder.
Fantasy is where say “what if…?”, frustration starts with “that’s interesting…” and fear is where we say “oh-oh.” All three of those sentiments can drive us to discover new ideas – but to innovate you need all three things: your great new idea, you have to make it real, and you have to unlock value for people.
Use your website as the hub for your content marketing program and optimize for customers. An interactive, easy-to-navigate website is a necessity for a successful content marketing program. Google's latest algorithm update, Hummingbird, continues Google's efforts to reward websites that optimize for customers, not search engines.
A lot has been written recently criticizing Goolge’s Flu Trends – a flu tracker service that predicts flu activity based on specific search terms using aggregated Google search data and estimates current flu activity around the world in near real-time.
I recently did some work for a client that involved looking into recent Canadian legal cases dealing with employees that have been either fired or reprimanded for their conduct on social media platforms. I ended up using some of these cases as examples in an internal training program I developed.
Traditionally, when marketing a product or service, businesses would invest in above the line promotions in the form of TV ads, billboards, newspapers, magazines, etc, in order to display advertisements in places the customer are most likely to see.
There is a lot of information out there, and the people in your network are probably feeling overwhelmed by it all. This can be an unfortunate source of stress for them, but it’s also an important opportunity for you. Content curation is the process of scouring the Internet, filtering out the junk, and discovering the most valuable, relevant and helpful.
It makes sense to set your colors, logo, and fonts before you begin developing the images that will follow you around the web. It ensures that people will start identifying you with your image, and if they like you, their subconscious will pick your branding out of the sea of logos and images.
Any content marketer worth their salt has seen "Crap. The Content Marketing Deluge" - a slidedeck that serves as a call-to-arms for only producing quality content online and a condemnation of the alternative. What Velocity Partners may not have predicted, however, is a successful B2B content marketing strategy that relies solely on crap.
Tyson Foods is one of the largest suppliers to educational institutions, corporations, and restaurants, as well as to retail grocers. When it comes to social media, the organization faces some interesting challenges: the food industry itself is highly regulated and the focal point of a great deal of consumer confusion.
Like mixing a drink, content marketing demands that business marketers serve information in ways that are attractive to their audience. This includes creating and curating custom streams of content, which give users richer and more appealing experiences.
It wasn’t too long ago when social media sites such as Facebook were only perceived as harmful to the productivity of employees. Now, there are companies that coach employees to become brand advocates in social media. In fact, social media is here to stay. It is used both within and outside companies.
When it comes to Twitter, most people find it hard to really maximise all of the tools available to benefit their business. To help you really understand how Twitter can work for your business, here are 21 tips to help you build your best practice around Twitter.
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When asked how consumers rate review sites as an information source, an impressive 46% stated review sites as their most important source for choosing their accommodation. 28% mentioned a property’s website and almost 20% said friends and relatives.
The LinkedIn publishing tool was initially only given to the cream of the thought-leadership crop. The “INfluencers” Program went live back in 2012, with the main goal of allowing major players in various industries to post valuable content directly on the LinkedIn platform; namely, by using the publisher tool.
