A few examples that can help you understand what makes a good or a bad Facebook post.
An avid gamer, at least when it comes to Candy Crush, IBM's Sandy Carter saw analogies about social media leadership while gaming, and came away with some thought-provoking social business lessons that she shared at The Social Shake-Up 2014.
At INBOUND in Boston I had the pleasure of hearing Malcolm Gladwell. According to him, people who drive transformation share three traits: courage, ability to reframe the problem, and a sense of urgency. To improve search rankings for content, it is no longer good enough to concentrate on the number of links or keywords; quality content is key. Here are some helpful highlights from the SearchMetrics Report, Ranking Factors Study 2014. Social media membership is for free but there’s a cost to pay if you do not pay close attention to the information that can be stolen from you. Is social media in this aspect boon or bane? You decide.
According to recent reports, Facebook could soon surpass Google in terms of its remarketing capabilities with the launch of its Atlas advertising platform. Here's how Facebook is putting Google under pressure.
Engagement strategies for Facebook business pages that will connect you to your community without paying for promoted posts or Facebook ads.
Are you in the social networking doldrums? Does the idea of posting content on social media sites fill you with dread instead of excitement? Social fatigue eventually happens to everyone but with a little effort you can get your social mojo back.
Don Bulmer and I are thrilled to share the findings of our latest study, The Social Consumer, and we think this is the most exciting one yet! We researched the factors that inform, impact and shape trust, loyalty and preferences of the digitally connected consumer. Here are the highlights.
No brand wants to be associated with negative events ripped from the headlines, but sometimes a well-meaning social media manager gets it wrong. A few weeks ago, DiGiorno Pizza got it really wrong with the "#WhyIStayed You Had Pizza" tweet. Fortunately, there's life after a social media disaster if it's handled properly. Here are a few things companies can do to right such a horrible wrong.
Find out the best days and times to post on social media, and then take action and find out your optimum time to post on Facebook.
On August 25, 2014, Facebook announced it would “weed out stories that people frequently tell [them] are spammy.” So, great for me, you, and 1.3 billion Facebook users today. But how will this change impact brands and marketers?
Digital marketing is essential for the success of businesses of any size. Competitors and prospects constantly spend time on the Internet, making digital marketing the only way to keep ahead in the game.
Image-driven platforms such as Instagram have given brands excellent opportunities to show the amazing product or service they offer. Hotels are a great example of businesses that can benefit tremendously from these platforms because they can capture the experiences visitors have at their hotels and share the images with their online audiences.
Welcome to another Social Media Today webinar as part of the Best Thinker webinar series: "Marketing at the Speed of Life: Engaging Consumers When, Where, and How They Want." Here's a recap if you missed it.
If you’re making any of these LinkedIn mistakes, stop yourself before you alienate your prospects. Social selling is great for top-of-the-funnel engagements, but only if done correctly!
This week, major international retailer and British market leader Tesco PLC revealed a $400-million black hole in its profit forecast. What I saw was a business that, in times of trouble, hasn’t had the public support of the people who matter most – its employees.
If you have a company, product, or service to promote, then social media can be your best friend forever. Think of it like taking over the world—not in a bad way like Darth Vader or loom bands. People love to use social media.
"Your submission awaits moderation." Whether you manage an online community or you’ve contributed to a website, you’re probably familiar with that phrase. The majority of websites accepting comments, images, and videos from users have a review mechanism in place to filter out content that violates their terms of service.
Most of the times you will take your knowledge for granted. There might even be moments that you doubt whether you really know enough. And may be even worse, you might overlook what you can use your knowledge for in your day-to-day business life.
Hashtags can increase user engagement, improve brand visibility, and help ensure that your Twitter marketing and social marketing campaigns enjoy the greatest success. If you only occasionally litter an unresearched and untested hashtag in your tweets, though, you are unlikely to be enjoy the full benefits.
Some of the most successful companies use customer data to build relationships. With such information, companies can tell which products are in great demand and which ones are not.
Most people have a Facebook friend who is constantly spouting aggressive and ill-informed propaganda, sending Candy Crush requests every 6 hours, and sharing videos with “You won’t BELIEVE what happens next!!” in the description. Who wants to be that person, especially in a professional setting?
There's no denying video is the most dominant medium when it comes to reaching your audience, and it's only set to get bigger.
It's important that your marketing campaign be spot on from the very beginning, but it's even more important for it to evolve along your website and audience. A/B testings are the perfect tool to understand what techniques matter.
