Social Media Morning Report

Zynga and Facebook cool down, Tumblr gets more attractive to businesses, 50mm tweets might have improved sales, and more.

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6 Steps to a Small Business Social Media Strategy

Because your customers or clients are using social media daily, communicating and marketing on social platforms is no longer a luxury. It’s a necessity. These six steps will help small businesses create a social media strategy that gets results.

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Why So Mean, Social Media?

Have you ever stopped to read the replies or comments posted on one of your favorite brand’s Facebook pages or twitter accounts? Do it sometime. You don't want to host your own brand roast. Social media efforts should bolster brand affinity, not disparage it.

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Facebook Contest for Lead Generation

A Facebook Contest can be an effective way to generate leads and build a loyal following—if you know what you’re doing. Here is how to launch a smoking hot Facebook contest that will fill your lead list in 10 easy-to-do steps. Are you ready to gain a fresh batch of friends and influence new prospects? Okay, then, let’s get started.

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8 Effective Ways to Use YouTube for Business

Video can be a very powerful tool for businesses of any size, but YouTube‘s free-to-use model, ease of use and mass market audience means it’s a great channel for small businesses. However, like any tool, in order to get the most of it, it needs to be used well.

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Mobile Phone Angst [Research]

A new report from Pew Internet on mobile phone use has some good news and bad news. Not marketing-wise, but lifestyle stuff. How long can you go without looking at your phone? New data from Pew suggests it's not very long.

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The Use of Social Media in Disease Prevention

Whilst many of us still use social media for commercial purposes, there are growing signs that social science is taking off in a big way, none more so than in predicting and mitigating the spread of infection.

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