Saturday, February 1, 2014

SMToolbox: Be More Effective on Google+ with CircleCount

How effectively do you use Google+? CircleCount is on a mission to help you better understand Google+ and your performance on the network. This week in the Social Media Toolbox we take a look at why you should be using Google+, and how CircleCount can help you use the platform more effectively.

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Facebook Turns 10! Ten Facts to Consider

It’s already been 10 years since Mark Zuckerberg and associates came up with the revolutionary concept of Facebook. It soon became mainstream, morphing into a multibillion dollar company traded at the New York Stock Exchange and taking hold in the lives of over 1.28 billion users across the planet.

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5 Twitter Best Practices to Humanize Your Brand

Bringing a human touch to your Twitter will be appreciated by your followers and likely help you earn a broader social audience. Over-automating your Twitter presence Twitter-humanize-your-brandand spamming your followers in hopes of expanding your reach and influence is a major faux pas.

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Pin to Win: Social Sharing on Pinterest Trumps Email

I’ve long argued that Pinterest is the most sales-actionable social network around. The sole focus of Pinterest is to allow users to visually express (pin) the things they enjoy and then share them with others of like inclination. As such, the site is rife with pools of “affinity,” each full of latent purchase intent.

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Hispanic Social Sentiment Lags for Estado de la Unión (SOTU)

Why is Spanish social media sentiment so down on the Estado de la Unión (SOTU) address even though President Obama has an overwhelming likeable sentiment? Are Hispanics disillusioned by a disconnect perceived between the President’s promises and their expectations?

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Social Media Saves Stranded Drivers in Atlanta

Nearly 1,000 wrecks and impassable roads left hundreds of thousands of people stranded overnight in their cars, many without food and water (my brother and many friends among them). Others abandoned their cars – or ran out of gas – and walked for miles in ice and snow to safety.

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SEO vs. SMM: What's More Important for Small Business Internet Marketing

The buzz around social media has been around for nearly half a decade now. In some cases, businesses that had a huge following on Facebook did in fact manage to translate that popularity in real world success. But is it as important as an effective search engine strategy (SEO or SEM)?

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