Publishing high-quality content is critical for advancing your business and rising above your competitors. Content is your avenue for getting highly ranked by Google, attaining recognition as an industry thought leader, reaching a wide captive audience.
Putting a product or a product feature out to pasture is a business decision. Not a technical decision. Usually the cost of development and maintenance exceeds profitability. This might mean that support is withdrawn and new sales end. Or in the case of Software as a Service it ceases to be available.
The Super Bowl is almost as much about the commercials as it is about football, and brands are attempting to make the most of their marketing efforts by using social media to amplify their reach. We took a look at how some brands are using hashtags to take their commercials to another level of awesome.
Today, there's a new game in town. The battle is not just being fought on your TV screens, where a 30-second spot this year costs $4 million. (Fun Fact: Anheuser-Busch will have to sell around 5 million cases of beer just to break even on the cost of their Super Bowl ad time, not counting ad production costs.)
The one industry that continues to fund and go all in on Super Bowl commercials is the automotive industry. LeadSift uses Twitter data to better understand why automotive brands continue to spend cash on the Super Bowl. After reading the analysis of more than 100 million tweets, the results might surprise you.
Real-time marketing (RTM) is the topic d'jour, getting enormous attention from all corners of the marketing world. Daily practitioners recognize that RTM is not a discipline in and of itself but rather a part of a smart "always on" marketing strategy.
There are two basic questions brands usually ask when considering adding a new service to their budget: "Will this make us money?" or "Will this save us money?" A recent study from Altimeter on the value of social media education revealed that training your personnel to use social media responsibly can do both.
