My friend and sometimes co-conspirator Will Burns had a great post in Forbes this week arguing that brands too often kill a great advertising idea because it isn’t “ownable.” Brands often reject great positions, taglines and ad campaigns with the reasoning that their competition could make the same claim.
Unsubscribing to email messages just got a little easier for Gmail users and a little more challenging for email marketers. Google’s continued efforts to simplify inbox management for users led to the introduction of a prominent “unsubscribe” link that appears at the top of marketing emails.
One of the pervading sentiments since Google released it’s ‘Hummingbird’ fluttering through the webosphere has been that SEO is dead. All those years of complex link building strategies and processes which have now clearly been marked as ‘Black Hat’ were restrained in an instant.
If you live in the world of community management, new media, digital journalism and/or online advertising & marketing, then you know how much content your social communities can provide for you. It’s a lot. And it’s a lot to keep track of in each day.
We queried founders of successful startups for their best piece of advice for the following question: What’s one great tip for communicating abstract requirements (like tone or voice) to the person creating your company’s content? “When communicating subtle and abstract things such as tone of voice, words aren’t adequate,” says Dustin Lee of Playbook.
If you are a marketer, or a company executive, chances are you’re already on LinkedIn – the question is: Are you taking full advantage of this premier online networking platform? And is your firm leveraging LinkedIn’s multitude of strategic uses, including both marketing and lead intelligence?
As a seller, sales leader, business owner, and sales consultant I’ve seen and worked with thousands of sellers from dozens of industries and from all sales career stages. I’ve seen the best of the best and the worst of the worst and all in-between. I’ve seen sellers who failed miserably as well as those making well into the seven or even eight figures.
