What We Can Expect to See from Google in the Near Future

When it comes to the massive technological giant of a company that is Google, the burning question is usually, "What will they come up with next?" Here are six areas where we can expect to see more Googleish shine in the coming years.

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The Marketing Department of 2014 and Beyond [SLIDESHARE]

The marketing department of yesteryear can’t be successful in 2014. Today’s highly personalized, highly mobile, highly social, and highly automated world has had radically changed the way brands market to their audiences.

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3 Tips for Trustworthy Sponsored Content

For publishers and lifestyle websites that target moms, sponsored content can be a powerful marketing tool. Its form can range from quick articles to total site takeovers, and it allows consumer brands to tap into the audience of well-known publishers. As a publisher, how do you ensure that readers will trust and value this sponsored content?

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5 Examples of Online Reputation Screw-ups

Ask yourself this: why would a customer share my content? You will likely come to the conclusion that quality is a key point here, but what use is good content if nobody has heard of you, or worse, if they don’t trust you? Not only does your content have to be worth sharing, your reputation must be trusted by users and built up by a solid online presence.

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A Case for Deleting Fake Twitter Connections

As with Facebook, one of the biggest benefits of a large Twitter following is the social proof that the number implies. It is a vanity metric for sure, but one that imparts some meaning to customers. If you delete suspicious connections on Twitter, you also diminish the power of the follower count number. The more I see businesses use Twitter, the more I believe the number itself to be meaningful in this way.

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Why Good Content Is Not Good Enough: The Secret To Getting More Leads With Content Marketing

Is your content living in individual silos or can people discover different pieces that interest them without having to look for them? You’re working hard to create content that your audience will enjoy and share, but if it’s not easy to find then you’re entering “if a tree falls in the woods” territory. It doesn’t matter how good your content is, if the people who you want to read it aren’t doing so, it might as well not even exist.

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Six Ways to Create Buzz to Launch Your Hospitality Brand to Stardom

It isn’t easy to break into the hospitality business with thousands of brands all competing for fame and fortune. The good news is that there are measures you can take to get your company noticed sooner rather than later. If you’re ready to make a splash in the world of the elite, here are just six ways to launch your brand to stardom.

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