Thursday, September 25, 2014

Making the Case for Content Moderation

"Your submission awaits moderation." Whether you manage an online community or you’ve contributed to a website, you’re probably familiar with that phrase. The majority of websites accepting comments, images, and videos from users have a review mechanism in place to filter out content that violates their terms of service.

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How to Leverage Knowledge on Social Media

Most of the times you will take your knowledge for granted. There might even be moments that you doubt whether you really know enough. And may be even worse, you might overlook what you can use your knowledge for in your day-to-day business life.

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Wednesday, September 24, 2014

Use Hashtags Effectively for Greater Branding Benefits

Hashtags can increase user engagement, improve brand visibility, and help ensure that your Twitter marketing and social marketing campaigns enjoy the greatest success. If you only occasionally litter an unresearched and untested hashtag in your tweets, though, you are unlikely to be enjoy the full benefits.

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How to Turn Customer Data into a Goldmine

Some of the most successful companies use customer data to build relationships. With such information, companies can tell which products are in great demand and which ones are not.

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5 Mistakes to Avoid on Your Linkedin Profile

Most people have a Facebook friend who is constantly spouting aggressive and ill-informed propaganda, sending Candy Crush requests every 6 hours, and sharing videos with “You won’t BELIEVE what happens next!!” in the description. Who wants to be that person, especially in a professional setting?

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Video Is Eating the World [INFOGRAPHIC]

There's no denying video is the most dominant medium when it comes to reaching your audience, and it's only set to get bigger.

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Simple Things to Know Before You Conduct an A/B Test

It's important that your marketing campaign be spot on from the very beginning, but it's even more important for it to evolve along your website and audience. A/B testings are the perfect tool to understand what techniques matter.

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