The metrics necessary to demonstrate progress will vary based on the goals of your community and the platform you are using. To show the business value of the community is a different beast. Community building is both a science and an art. It should not as a surprise that measuring the health of a community also requires a combination of both.
Today, it was reported that Facebook is investigating a fault which has seen some of its members re-registered to groups that they had quit. Get ready to sit down for at least 30 minutes while you stroll down memory lane. In testing the effects of this glitch, I've noticed a few interesting things.
In a sea of readily available blogging platforms to choose from, it’s tough to know which one will be the best fit to host a company blog on. How do you know that after a month of use you won’t want to transition over to a different site instead?
Want to know what the top minds in social media are doing to get their content to go viral? Some of the top ‘viral marketing’ experts from around the US give you some insights into how exactly they come up with the concept for a viral marketing campaign, and how to get it to go viral.
Is Facebook planning to acquire an ad agency in the near future? You might think so after reading this analysis of Facebook's new privac... sorry... "data use" policy...
Millennials are the next dominant generation in our country. Learning how to reach and inspire this generation is going to be important for brands and companies. A great way to do this is on Instagram, here are some tips and insights on gen-Y.
YouGov research carried out by Experian Marketing Services has revealed that while younger consumers are more inclined so share personal information with brands through social media platforms, the majority of customers feel more comfortable doing so via email.
