We all know how important customer reviews and recommendations are to compelling people to make a purchase. This is because positive reviews help to build confidence in your brand and your products. So how do you get more positivity on the web? Through brand advocates.
Most people today still see Google+ as a conundrum, a social networking site with contradictory properties. It often is hard to commit or be fond of a particular social media channel, and to capitalize on it to achieve the best results. But Google+ is worthy of your consideration.
I present to you a group of content marketing leaders. Ten marketing minds you should tune into to learn from, gather valuable points of view and sharpen your skills. Then, I'll share with you the vision this all-star team shares—the secret that gives content marketing its wings.
As far as "web content" is concerned, few ingredients get overlooked as often as images do. That's kind of surprising, given that they make an instant impact, and can make or break a first impression. Create written content with images in mind. The best way to marry images with text is to think about that relationship ahead of time.
Over the past two years, a privacy backlash has been developing around the world. According to the latest The Truth About Privacy study from McCann, especially those in younger age groups have become more selective about sharing their personal information online.
I hate to bring up Oreos because it’s so 2013. But ever since that sad day in January 2013 (when my heart was broken because I’m a die heard 49ers fan), brands have attempted to steal the spotlight from cultural and societal events using real-time marketing.
President Barack Obama's 2014 State of the Union Address (SOTU) is today being analyzed and characterized in a plethora of ways. This is always the case when the deeply polarized politics of Washington play out over nationally televised and highly pressurized public media.
