Since the introduction of the Google Hummingbird Algorithm, Google has combined Google Places with Google+ Local and rebranded it as “Google My Business”. This change from Google shows that they understand the importance for businesses with a high street store or office to be found online.
Thanks to the rise in content marketing, content writers are high in demand, but what exactly differentiates them from other writers? Content marketing is a quickly growing field. With that growth comes opportunities for entrepreneurial minded writers.
Social business is fundamentally about changing behaviors of employees, and therefore of organizations. That kind of change is difficult. There are often those within any organization that will either hark back to a bygone age, or want to preserve the status quo. Both groups will often obstruct change.
Savvy business owners and brands are using social media channels, such as Twitter, LinkedIn and blogs, to communicate with customers, build online relationships and tell their stories. This approach to digital marketing has also revolutionized the conference experience.
When the time comes to advertise a new vacancy for your business, there are lots of things you need to consider to ensure you get the best candidates applying and you receive relevant, qualified applications that have a genuine interest in your business.
Unbelievably there are still some people out there who think mobile is a fad and are still not using it to market their business. There are many reasons why mobile is taking the world by storm but here are just 7 that should convince you if you are not already convinced.
Google My Business, Google's newest service for businesses, has extensive social media and search benefits that affect a business's ranking on Google. Here are three ways to take advantage of Google My Business to connect with consumers and increase a business's search rankings on Google.
