Wednesday, September 24, 2014

How to Find the Right Twitter Influencers to Grow Your Business

While having a large number of followers may look impressive, if you want your Twitter for business efforts to have an impact on your bottom line, you need to focus on quality over quantity. Now that you know why it’s so important to target the right Twitter users, let’s take a look at several different ways to connect with the right people.

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Content Planning Checklist: How to Develop a Strategic Content Plan

The research is over – but how do you create a content plan good enough to exploit your in-depth findings?

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Mobile Applications in Business: Making your Marketing Portable and Profitable

If implementing this type of mobile campaign seems like a daunting task, just start at the beginning. Get to know your customers. You may be providing them with what you think they want, but often you are overlooking a potential profit by not asking the right questions of your customers.

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Making Informed Decisions With Facebook Metrics

Moving your page onto your fan's wall is becoming harder than ever. If you want to reach a larger audience and more engagement with your posts, you need to understand Facebook Insight's metrics. Proper leverage of these metrics will produce high quality followers without breaking the budget.

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How to Create a Visual Map of Your Twitter Network

During The Social Shake-Up, the Social Media Foundation created a visual map of Social Media Today's Twitter network around the hashtag #socialshakeup. This cool tool is free for users, and helps social media managers identify new key influencers.

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Do You Know Who Controls Your Website?

Domain Name Registration Information: It is imperative that you know - and have written down, backed up in the cloud and stored on a flash drive in a safe deposit box - with whom your domain name is registered (domain registrar), the domain registration expiration date and the username and password information for accessing your account.

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Why Your Social Strategy Is Wrong

In this article I look at why every social strategy is wrong in some way. You should always be measuring and optimising in order to make sure you're moving forward in terms of your performance. Embrace mistakes, and don't overplan!

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