Saturday, December 27, 2014

55 Percent of U.S. Tablet Users Adopting Video Apps

Media tablet ownership among American consumers is on the rise, and growing at a faster rate than that of any other connected consumer electronics device. According to the NPD Group, as of the third quarter of 2014, there were 109 million tablets in use -- that's up by 35 million from last year.

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9 Impressive Social Advertising Campaigns from 2014

Businesses often have entire teams dedicated to social media marketing, and use multiple platforms and techniques to reach their target audience. If an advert hits that sweet spot and goes viral, it can totally transform a brand.

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The Ultimate List to Outsourcing Your Content

Great content should look easy; it should explain exciting ideas simply. However, regularly producing polished, easy-on-the-eyes content that drives clicks and conversions takes a massive amount of effort and expertise. Fortunately, every passing day brings more options for content-curious marketers to leave the hardest parts for professional freelancers. The following are the best platforms to find writers, graphic designers, videographers and content analytics expertise, to turn your great ideas into great content.

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9 Impressive Social Advertising Campaigns from 2014

Businesses often have entire teams dedicated to social media marketing, and use multiple platforms and techniques to reach their target audience. If an advert hits that sweet spot and goes viral, it can totally transform a brand. That’s why marketers have started to cater specifically for the social media scene and no longer treat it as an after-thought. We’ve seen some impressive social media campaigns this year – but here are some of the best.

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Unilever Partners With SheKnows Influencers to Target Child Hunger in U.S.

“I never go to bed hungry,” remarked Henry, a young “Hatchling,” in a new Hatch Hunger Project video produced by SheKnows Media, in partnership with Unilever's Project Sunlight. In its first joint campaign with BlogHer since acquiring the platform, SheKnows is leveraging the property's impressive influencer network—the largest womens lifestyle media brand, with a reach of over 75 million unduplicated visitors a month—to bring attention to food-insecure households and the staggering number of kids—16 million, or 1 in 5—who face hunger in America.

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10 Experts Predict Digital Marketing Trends for 2015

Are you wondering which digital marketing trends are going to dominate 2015 and which ones will die? I asked 10 marketing experts what their thoughts are on digital marketing trends for 2015 and was shocked to hear a lot of similar predictions come up. I didn’t brief any of them on what the other experts had said so every answer was genuine and unprovoked.

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Friday, December 26, 2014

Using Your Facebook Page Cover Photo to Get Noticed

In this day and age of social media and technology, it is critical that you understand the importance of the relationships that you share with people online. The reality is that when people interact with you, your opinion will be very important to them and their opinions will be very important to you. You will look to each other for recommendations of all kinds. This is all part of building a relationship together.

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