Did you know that 25% of consumers who complain to brands on Facebook or Twitter expect a response within an hour, according to HubSpot? This seems a bit unrealistic, right? Shockingly enough, it might not be. You’ll likely lose respect and loyalty from a client if their questions and complaints aren’t dealt with in a short window of time.
Did you know that 67 percent of fortune 100 companies are not mobile friendly and that 61 percent of total web traffic comes from mobile devices? Google is changing its mobile search algorithm, and because of this, mobile friendly websites will rise to the top of mobile searches after April 21 2015.
You’ve heard it all before, but who is that so-called “digital customer” anyway? In this blog let’s take a look at how the availability of digital channels has become a decision factor in choosing businesses (in this case insurance providers) and why behavior and context trump generations when it boils down to the digital customer.
Most big brands now include blogger outreach as part of their marketing strategy, whilst new and growing brands, are also taking advantage of the benefits that partnering with bloggers can provide, when it comes to raising brand awareness.
A few well known brands are renowned on the basis of how their customers experience these brands. Year after year, the situation remains the same: the same brands stand out in terms of the customer experience, and of the rest most of them are doing ok (not great) and haven’t improved much from the previous year. So what’s missing?
