Monday, February 28, 2011

social I’m Not Perfect: My Struggles as a Social Media Professional http://ht.ly/1byrd1
social What Really Is Hurting Google: Social Search - Social search, in the form of Facebook, Twitter, Stumbleupon,... http://ht.ly/1bygd0
SEO The Canonical Tag Can Save You from the Duplicate Content Monster http://ht.ly/1bxSpq
social The theory of managing expectations and conversations http://ht.ly/1bxP9k
SEO The Lost Art of Web Analytics: Breaking Bad News Gently to Win Support http://ht.ly/1bxLTx

Sunday, February 27, 2011

branding The Brand Wars Are Over—Guess Who Won? - Just in case you’ve never seen the movie Terminator, don... http://ht.ly/1bxpvg
SEO The Difference Between Black Hat SEO and Bad SEO - The safest way to build up trust/links for your website is t... http://ht.ly/1bwY9Q
social Are You Blogging for Fame and Profit Like Me? - There are good reasons and bad reasons to write a blog, but ... http://ht.ly/1bwU2H

Saturday, February 26, 2011

social Bye-Bye, Bottom Scrapers: Google Says You Lack Quality http://ht.ly/1bwm9O
SEO The Bitter Harvest: The Redzone Saga Continues (Linden Lab Has a Problem on Its Hands) http://ht.ly/1bwkaB
social Got Social Media Courses?: PR Students Thirsty for More... http://ht.ly/1bw9uq
SEO Top 9 Ways of Being a Link Magnet - Some are obvious, and some may surprise you... ... http://ht.ly/1bw1ZO

Friday, February 25, 2011

social Web Chatter and Oscars – Are They Related? - Just before the Grammys last month, the Meltwater Group sent us... http://ht.ly/1bvN7A
social Google Cuts Off Content Farms - What Does It Mean for You http://ht.ly/1bvCKy
social What Can You Learn by Visualizing Your Twitter Network? http://ht.ly/1bvifR
SEO Ratings & Reviews: 5 Strategies for Local Businesses - Ratings and reviews are essential to local businesses. T... http://ht.ly/1bveAV
social Google’s New Approach to Content: Maybe Our Blog Will Benefit http://ht.ly/1bvbgP
SEO Conversion Rate, A Most Powerful Lever Indeed - Some best practices and a guide on how to execute an A/B split ... http://ht.ly/1bv80S
SEO Improve Your Organic Rankings With Google Places, Part 1 http://ht.ly/1buZDJ

Thursday, February 24, 2011

social Logo Twitter Accounts are Fine If They Meet Your Audience’s Needs http://ht.ly/1buw93
social The CEO Perspective on Online Marketing: 5 Key Takeaways from 5 CEOs http://ht.ly/1bunNE
social How to Humanize a Sketchy Industry with Social Outreach http://ht.ly/1bub0v
SEO The Social Media ROI Conundrum - Don't be shortsighted -- look at these four essential components to see how so... http://ht.ly/1bu7jK
SEO External, Hybrid, and Internal Communities: Why You Should Care http://ht.ly/1bu0oN
SEO Freelancers Will Take Over, Agencies are History - Freelancers are a growing trend in the online marketing worl... http://ht.ly/1btSsO
Leads Don't get stuck in binary madness! http://ow.ly/1btSNr

Wednesday, February 23, 2011

social Google’s Social Search Update - With this most recent update, if you are logged into your Google Account you... http://ht.ly/1bth5c
branding Say Media Forms 'Directory for Marketers' - Upstart has amassed a list of 100 smart and influential media ... http://ht.ly/1bt4A2
Leads Peer Summit 2011 Chicago http://ow.ly/1bt4Uw
SEO Mapping Search Strategy to the Buy Cycle - A breakdown of the four major stages of a buy cycle, and opportuniti... http://ht.ly/1bt0RH
social Social discrimination, or how brands choose with whom to interact http://ht.ly/1bsXuQ
SEO Twitter Promoted Tweets & Accounts: A Preview - An overview of what you can expect once Twitter's self-serve ad... http://ht.ly/1bsU0M

Tuesday, February 22, 2011

social TweetLouder – Connecting Bands to Their Fans’ Twitter Profiles http://ht.ly/1bsjdX
social Vistaprint CEO Robert Keane on Small Business Success, Globalization, New Age Digital Marketing and the Futu... http://ht.ly/1bsb7u
SEO Search + Social: A Growing Relationship - Make sure you're tracking, measuring, and analyzing three key indicat... http://ht.ly/1brVGZ
SEO Link Lovers From Hell - Warning! These are some of the more undesirable link partners you'll come across on the... http://ht.ly/1brPoj
SEO AdWords Campaign Experiments: Details and Pitfalls - Campaign Experiments is a great enhancement that can reall... http://ht.ly/1brHeX

Monday, February 21, 2011

social IBM’s Lotusphere 2011 Highlights – People-Centric vs. Content-Centric by Louis Richardson http://ht.ly/1bqXQ8
social Should your employer have access to your Facebook account? http://ht.ly/1bqRXU
SEO Big Brands and Bad Linking: How to Avoid Google Penalties http://ht.ly/1bqPhA
SEO 14 Tips for Making the Most of Feeds - Seven tips for using feeds from other sites to ensure you're among the f... http://ht.ly/1bqAyL

Sunday, February 20, 2011

branding 'South-by' Shoot-Out - Hashable and its evangelists gird to win Austin cachet. http://ht.ly/1bqvcy
social It's Not Your CEO's Fault He's a Social Media Moron - C-level execs are still burying their heads when it co... http://ht.ly/1bqrUZ
SEO Social Networks and Health: Bad Medicine? - Social networks can be invaluable for helping consumers with health... http://ht.ly/1bq4Co
social When Twitter and Entrepreneurs Collide: Twitter Suspends 3 Third-Party Mobile Apps http://ht.ly/1bq2L2
SEO SEO's Achilles' Heel: The Misdirected Attack on Search Engine Optimizers http://ht.ly/1bq14C
SEO Ask, Analyze, Apply: Creating a (Search) Data-Driven Marketing Strategy http://ht.ly/1bpWfp

Saturday, February 19, 2011

social Do You Know What You Look Like Online? - Every app, every news service, every online community requires a pr... http://ht.ly/1bpJDX
SEO Spies, Lies & Cold Hard Cash: Second Life Erupts In a War Over Privacy http://ht.ly/1bpxez
social Get People to Opt-In to Social Media - Although you are a firm believer in social media and all that it offe... http://ht.ly/1bpsTG
SEO Top Level Trends of SEM Worldwide in 2010 and 2011 - How the year 2010 looked in some of the leading Internet c... http://ht.ly/1bpl9p

Friday, February 18, 2011

social 3 Steps to Getting More Traffic and Higher Conversions http://ht.ly/1bp7pp
social Beyond Local: Have You Taken Control of Your Online Reputation Yet? http://ht.ly/1boQQs
social Blogger to WordPress – Why Make The Change? - Recently a lot of websites and blogs have made the transition ... http://ht.ly/1boFuR
SEO Why SEOs Shouldn't Fixate on Keyword Rankings - Focusing only on where you rank for a small group of keywords i... http://ht.ly/1boCck
social Is a Twitter vs. the Ecosystem Row Brewing? - Twitter has a vibrant ecosystem of companies using its API. Th... http://ht.ly/1bozhi
SEO Automate Your AdWords Management with Automated Rules, Part 2 http://ht.ly/1bowwx
SEO Social PR: 10 Ways to Do PR Better with Social Media - Optimizing and blending your online public relations str... http://ht.ly/1boi2B

Thursday, February 17, 2011

social The Jing of Social Media - Bumi replies by saying "Listen to me, Aang. There are options in fighting, c... http://ht.ly/1bo83b
social 5 Benefits of a Social Media Risk Management Program http://ht.ly/1bnEZa
SEO Ways to Improve Brand Awareness by Building Links - These strategies make use your internal assets to simultane... http://ht.ly/1bnBG7
SEO Making Link Building More Rewarding - Some ways to make the work of link marketing more rewarding, and get some... http://ht.ly/1bnvGs
Leads Value based pricing: the holy grail of online lead generation http://ow.ly/1bnokm
SEO Online PR and Getting Links From Major Media: 6 Examples http://ht.ly/1bngVC

Wednesday, February 16, 2011

branding Zynga Links Up With T-Mobile for Treasure Isle Ad Play http://ht.ly/1bn6Q6
social Community Management: Marketing Discipline of the Future? http://ht.ly/1bn6Q1
social BlogHer '11 Announces Agenda - Before I met Elisa Camahort Page, I had thought that BlogHer was an initiativ... http://ht.ly/1bmCH8
SEO Social Media Around the World: Current Trends and Future Growth http://ht.ly/1bmzeZ
SEO SEO and PPC: A Love-Hate Relationship - Three big trends are changing how we attribute value in SEO. We are inc... http://ht.ly/1bmtaa

Tuesday, February 15, 2011

social Quora’s Two Greatest Challenges - In addition to considering it my business to know and understand any new r... http://ht.ly/1bm490
branding Citysearch Partners With Groupon on Mobile App - IAC company wants to help shift Groupon deals from the in... http://ht.ly/1blMxY
social Three Exciting Facebook Contests That Offer Prizes To Entice Fans http://ht.ly/1blAJV
SEO SEO Training for Large Organizations -- Executives Matter http://ht.ly/1blxjg
social Edelman Trust Barometer Reveals Need For Mature Social Media http://ht.ly/1bluil
SEO PPC vs. SEO: Paid Search as Your Organic Competitor - The balance between paid and organic results in the SERPs... http://ht.ly/1blrdh

Monday, February 14, 2011

social Newspapers, Dictators And Pimps Are All Being Disrupted By Social Media http://ht.ly/1bl2fT
social Why Facebook’s New Photo viewer is a Big Deal for Marketers http://ht.ly/1bkKBR
social Exactly what role did social media play in the Egyptian revolution? http://ht.ly/1bkxtM
SEO Tapping Internet Resources for SEO and Beyond - An example of how you can use Internet resources to outsource t... http://ht.ly/1bku5t
Best Social Media Dashboard quickly send out to all your social networks! http://ht.ly/3Tcxh
SEO How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs? http://ht.ly/1bko59
SEO Rekindle the Romance With Your PPC Campaigns - Like relationships, paid search campaigns are complex, dynamic, ... http://ht.ly/1bk9cZ

Sunday, February 13, 2011

social How to Use Social Media To Have a Wildly Successful Event http://ht.ly/1bjZSL
SEO 10 Types of Helpful SEO Content - Forget algorithms. The biggest influence on search rankings is content. Conte... http://ht.ly/1bjC4T
social Social Can Take Down Governments, But Can It Build? - It is easier to fight for change than to agree on what... http://ht.ly/1bjA8K

Saturday, February 12, 2011

social What if You Only Had 20 Blog Posts Left? - His name is Wael Ghonim. On January 25th he decided that somethin... http://ht.ly/1bjg3N
social Tracking Social Interaction Informs Grammy Projections http://ht.ly/1biUzc
SEO Linden Lab Changes How it Communicates With Users -- To What End? http://ht.ly/1biSmW
social Big Opportunities for Small Businesses in Facebook Pages Redesign: A Comprehensive Step-by-Step Guide http://ht.ly/1biQtO

Friday, February 11, 2011

social Social Media Roundup for Feb 11, 2011 - It’s that time of week again… here’s all the news that’s fit to twee... http://ht.ly/1biuQ7
social Is Your Social Media Activity a Service or Spam? - The difference between service and spam is dependent on t... http://ht.ly/1bi19Q
branding Groupon Pulling Controversial Campaign - Ads poked fun at causes, while raising donations for several char... http://ht.ly/1bi19X
social The social sign-in revolution is happening… - �Gerd Altmann / pixelio.de http://ht.ly/1bhV3C
SEO Mobile Payments: The Next Battleground for Google, Apple http://ht.ly/1bhSci

Thursday, February 10, 2011

social How To (and Why You Should) Connect Twitter to FriendFeed http://ht.ly/1bhbtE
social What Was Said at the Social Recruitment Debate - Our good friend Delfin Vassallo (who we met in Helsinki las... http://ht.ly/1bgYyB
branding Pontiflex: The Solution for Monetizing Mobile Apps? http://ht.ly/1bgYyH
SEO Intentional Targeting: Search vs. Facebook - Facebook marketing offers a very different value proposition from ... http://ht.ly/1bgUMQ
social Influence in Social Media: How to Find the Top Bloggers http://ht.ly/1bgRrF
SEO Search, Social Media & the Offline Purchase - How to target the social media audience in search engines and gui... http://ht.ly/1bgOCG
SEO Social Lessons Learned on Super Bowl Sunday - Using social media to round out your brand marketing efforts has ... http://ht.ly/1bgH0a

Wednesday, February 9, 2011

social Five Easy Ways to Boost SEO - Why Search Engine Optimization is absolutely vital, and great ways to start im... http://ht.ly/1bgpsX
social Why Designers Need Smart Marketers to Build Websites http://ht.ly/1bgfag
Leads Introduction to DDG and digital sales & marketing for SME/SMBs http://ow.ly/1bg79X
social 5 Fundamentals for Successful Social Media Campaigns http://ht.ly/1bfUu7
Don't Compete - Change the Game http://ht.ly/3Ls9V
SEO Global Search Marketing Numbers Are Shocking, Wake up America! http://ht.ly/1bfR0t
social 10 Tips to Inspire Your Audience to Take Action in Social Media http://ht.ly/1bfNO3
SEO Top 5 Free SEO iPad Apps - Essential apps that every SEO should have on their iPad. ... http://ht.ly/1bfCX3

Tuesday, February 8, 2011

social Measuring Social Sentiment: Part Art, Part Science - Using technology to derive a “sentiment score” from the... http://ht.ly/1bfkHf
branding But Where Are the Nerds? - We learn what Social Media Week is really about. http://ht.ly/1bfkHk
social The Knowledge Is in the Room: How to Let It Out - Last week, I facilitated an interactive keynote in Seattl... http://ht.ly/1bf2BX
branding Groupon Scrambles to Answer Tibet Ad Criticism - Daily-deals startup is recasting its spots to include a c... http://ht.ly/1bePPC
social Do Your Homework: Build Your Community Before You Build Your Product http://ht.ly/1bePPw
2010 Best Global Brands http://ht.ly/3Ls12

Monday, February 7, 2011

social The Truth Is, Nobody Cares About Your Blog... - That’s what you’d believe if you listened to the traditional... http://ht.ly/1beg7W
social Placing Value on Social and Online Media Buzz - Is it really possible to measure the impact and quantify the... http://ht.ly/1bdYgt
Branding the Jump: Verbal identity is key to customer relationship http://ht.ly/3LrVs
social The Fantabulous Lists of Social Media Case studies - I’ve been browsing through the lists of top social medi... http://ht.ly/1bdMjZ

Sunday, February 6, 2011

social Losing Control and More: 5 Fears Of Social Media - Social technology is ripping the control of messages from... http://ht.ly/1bcO5C

Saturday, February 5, 2011

social Hidden Social Media 'Gems': Three Useful Twitter Case Studies http://ht.ly/1bcuQG
social Are These Social Media Trends of 2011 Part of Your Strategy? http://ht.ly/1bcaU9
social Get to Know Your Customers Through Social Media—It’s as Simple as a Digital Handshake http://ht.ly/1bc6Zl

Friday, February 4, 2011

social Handle “Social Customer Bullies” and Protect Your Brand: 11 Best Practices http://ht.ly/1bbiBI
social Case study: Fast-growing B2B expands social media exposure http://ht.ly/1bbbTu

Thursday, February 3, 2011

branding Facebook Facing More Privacy Issues - Social net is under the microscope after the launch of a new opt-in ... http://ht.ly/1baziW
social Six Reasons Firms Build B2B Customer Communities - The B2B online community may be the forgotten partner of ... http://ht.ly/1baziQ
social Compliance and Social Media: It's Hearsay - We seem to be in the period now, if social business could be plo... http://ht.ly/1barcY
Facebook's Group Buy App; watch out Groupon? http://amplify.com/u/anqdi

Facebook's Group Buy App; watch out Groupon?

Facebook's “Buy With Friends,” allows users to get discounts on virtual goods purchased by their friends.

Is Facebook becoming the new Google with it's purchases and launches?

Amplify’d from mashable.com

Facebook Launches Group-Buying Prototype



Lauren Indvik
by Lauren Indvik

44









money imageFacebook is currently testing a new feature called “Buy With Friends,” which allows users to get discounts on virtual goods purchased by their friends.


Here’s how it works: A user makes an in-app purchase using Facebook’s currency, Facebook Credits, and shares it in his or her newsfeed. A friend sees the purchase and can then buy the same item at a discount directly in the newsfeed.


Currently, the feature only works for certain in-game purchases of virtual goods. Developers determine the items and terms of the promotion.


Speaking at the Inside Social Apps Conference in San Francisco Tuesday, Facebook’s head of commerce product marketing Deb Liu said that during early tests, more than half of users chose to share their purchases with friends, Forbes reports.


Although Buy With Friends is currently restricted to virtual goods, we can easily envision how this feature could be expanded to include physical goods as well, especially as more and more retailers set up shop on Facebook. The prototype could be Facebook’s way to participate in the kinds of group-buying offers recently popularized by the likes of Groupon and LivingSocial.

Read more at mashable.com
 

Podcast: eBay's CEO on Growth, Acquisitions, and Going Mobile http://ht.ly/3Jenn
social Networks: Does Size Actually Matter? - I can't begin to tell you how many
Facebook Marketing Insights: What Makes Facebook Fan Pages Successful? http://amplify.com/u/anzk7

Facebook Marketing Insights: What Makes Facebook Fan Pages Successful?

Whether you're a small business or a large, multinational, Facebook marketing must be an integral part of your marketing mix.



Consider that several brands such as www.Vitaminwater.com now have their entire website forward to Facebook. [ Vitaminwater.com goes to http://www.facebook.com/vitaminwater?v=app_111890772185694 ]



This is a must read for every Social Media Marketer.

Amplify’d from www.emarketer.com

What Makes Facebook Fan Pages Successful?



JANUARY 28, 2011



Engagement, interest and constant connection keep fans coming back on Facebook






FBLI

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Well-known brands like Coca-Cola and Starbucks have had success turning their Facebook fan pages into popular sites with millions of fans. Local businesses are also leveraging the site and can learn from their global neighbors.



Local businesses make up 17.6% of Facebook fan pages, according to financial services firm Wedbush, while companies come in at 6.3% and products at 3%. Interests, musicians and public figures are also high on the list.




Facebook Fan Pages, by Category, Nov 2010 (% of total)



Starbucks has 18.5 million fans as of November 2010, and Alexandra Wheeler, director of digital strategy, talked to Marketing Week in the UK about how the brand uses Facebook.



“It’s about making sure that we do our job every day to give those fans some sort of meaningful value,” she said. “Having 10 million people on Facebook who like us would be useless if we did nothing with it.”




10 Largest Brand Fan Pages on Facebook, Ranked by Number of Fans, Aug-Nov 2010 (millions)



Social media marketing agency Cone found 77% of new media users want brands to offer them incentives online. Additionally, 28% would like to be entertained.



Coca-Cola, with 19.8 million Facebook fans, used a year-long social media campaign, Expedition 206, to keep its Facebook page constantly updated with content posted by brand ambassadors.



Oreo launched an interactive game on its Facebook page in September, MediaPost reported, and the brand jumped from 8.5 million fans in August to 15.2 million in November. The campaign continues and was also recently extended offline, with in-person events.



Engagement, interest and constant connection keep fans coming back to a company’s Facebook fan page, and local businesses can learn from these larger examples as they create and populate their own Facebook fan pages.



Keep your business ahead of the digital curve. Learn more about becoming an eMarketer Total Access client today.



Check out today’s other article, “Steve Madden Sees Mobile Web as Value-Add.”

Read more at www.emarketer.com
 

Wednesday, February 2, 2011

social 11 Controversial Ways to Become a Social Media Authority http://ht.ly/1b9Fjd
branding Brands Missing the Boat on Web Video Users - But they could easily reach this audience by shifting a small... http://ht.ly/1b9v5h
Google's Video Play: Google means to drive the Web toward one it owns. http://ht.ly/3LqPZ
social The Commune Economy - � http://ht.ly/1b9bgM
social The Quor-gasm shakes the social web - A few weeks ago, we had a great discussion on {grow} about the “Quor-g... http://ht.ly/1b94Kg
Hi Amplify friends... I'm new here. Looking forward to sharing interesting things, learning something new and... http://amplify.com/u/ao88g
Hi Amplify friends... I'm new here. Looking forward to sharing interesting things, learning something new and engaging in conversation with you! http://amplify.com/u/ao88g

Tuesday, February 1, 2011

social Jammin’ with IBM - The folks at IBM have asked me to take part in something I first reported on in 2007, and... http://ht.ly/1b8rGO
branding Report: Facebook Ad Performance Is Abysmal - Social network's average clickthrough rate was 0.051 percent ... http://ht.ly/1b8rGT
Search Engine Optimized vs. Search Engine Friendly Websites http://amplify.com/u/ao6wn

Search Engine Optimized vs. Search Engine Friendly Websites

SEO vs IT...How many times have we heard the Marketing Team fighting the IT Team about who owns the optimization of the websites?



Mark's insights are dead on and a great refresher for every Marketing Executive.

Amplify’d from searchenginewatch.com

Search Engine Optimized vs. Search Engine Friendly Websites



Mark Jackson | Jan 30, 2011 | 4 Comments





In my years in the search engine optimization (SEO) industry, I've heard so many tales of web design firms that claim to do SEO. Or, there are stories about programmers/IT folks who tell their superiors, "I've got SEO handled."

All too often, these folks really don't have a clue.

Read more at searchenginewatch.com
 

Social Media Strategy: Where to Spend Your Digital Marketing Budget in 2011 - Brett Relander of Tactical Marketing Labs in Dallas, TX ... http://ht.ly/1b87md

Southwest Airlines Social Media: Setting the bar

Southwest Airlines isn't my airline of choice; I just don't like the 'cattle car mentality' that they use for loading planes however; you can't beat their service.



They've maintained profitability while others aren't; why? Because they're smart. Now they're throwing down the gauntlet in the Social arena.

Amplify’d from socialmediatoday.com
Southwest Airlines Social Media Strategy – Lessons for All Organizations
Read more at socialmediatoday.com
 

Southwest Airlines Social Media: Setting the bar http://amplify.com/u/ao6ar