Thursday, April 4, 2013

A New World: Proximity Redefined

Even as a brand, the definition of being a global company has changed. We can no longer call a company “global,” just because they have physical locations in multiple countries. With the ability for us to transact business at our fingertips – online, in person, via mobile and social – the necessity of proximity to formulate relationships, conduct business, and exchange information has been redefined.

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