What It Means to Be Social In Sales and Business

Social is a state of mind, not a platform. Social is a way of doing business, not a trend to jump on the bandwagon with. Social is how we did business years ago.

Подробнее о "What It Means to Be Social In Sales and Business" →

The Rise of the Specialist: The Advantages of Specialization in Management Consulting

Learn about the different kinds of differentiation and the advantages of specialization for management consulting professionals.

Подробнее о "The Rise of the Specialist: The Advantages of Specialization in Management Consulting" →

Content Marketing Minds: 13 Provocative Content Marketing Predictions for 2015

We’re closing in on the tail end of 2014. That means marketers are rushing to get first SEO dibs on year’s-end, round-up posts (like Consumer Report’s Best & Worst of 2014), a bunch of awards (like the annual Content Marketing Awards hosted by CMI), and way more futuristic posts about the upcoming year than you could possibly want to read (like, everyone in marketing).

Подробнее о "Content Marketing Minds: 13 Provocative Content Marketing Predictions for 2015" →

Does Business Model Innovation Deserve More Love?

When you think of innovation it’s easy to slip into thoughts about some new technology or other. Of course, that isn’t the be all and end all of innovation whatsoever, and it certainly isn’t the most important kind.

Подробнее о "Does Business Model Innovation Deserve More Love?" →

How To Choose Between Two Equally-Qualified Candidates

Very often in recruitment, you have a situation where you’re faced with the problem of choosing between two equally-qualified candidates for a particular role. While this is a great position to be in (after all who wouldn’t want to choose between two great candidates?!), it’s also an agonizing one.

Подробнее о "How To Choose Between Two Equally-Qualified Candidates" →

How Telecom Service Providers will Evolve in 2015

Around the world, many telecom service providers are in a state of transition, as their traditional voice and data communications service growth opportunities are either limited or in a decline.

Подробнее о "How Telecom Service Providers will Evolve in 2015" →

Top 5 Ways to Optimize Your Facebook Ads for the Best Performance

Facbook is now an excellent platform for advertising about your products and services. It helps to connect with the customers with ease. But for that, the advertisements need to be properly optimized. There are easy ways to do that and making the ads more focused.

Подробнее о "Top 5 Ways to Optimize Your Facebook Ads for the Best Performance" →

How Web Hosting Affects Your Social Media Sites?

Your webhost will play a big role in the success of the social media site, in terms of providing the resources that you need at any given time.The article describes about few important features of web host providers which are very important for managing the social networking sites.

Подробнее о "How Web Hosting Affects Your Social Media Sites?" →

5 Dashboard to Monitor Your Brand Mentions

This question I hear all the time: "How do you manage to be everywhere?" Ok, I am not everywhere but I have some tools that help me participate in any discussions involving myself or my projects.

Подробнее о "5 Dashboard to Monitor Your Brand Mentions" →

That Was Mean! Respond to Negative Comments and Reviews Online

Some days it may feel like the whole online world wants to flip you the bird. Here's how to deal with these problems when you can't cover them with a black bar!

Подробнее о "That Was Mean! Respond to Negative Comments and Reviews Online" →

Top 5 Digital Job Trends For 2015

With the countdown to Christmas and New Year about to officially begin, it’s that time of year when prediction blogs start to pop up here, there and everywhere as everyone tries to predict what certain industries might have in store over the next 12 months or so.

Подробнее о "Top 5 Digital Job Trends For 2015" →

The No. 1 Facebook Post Mistake Every Brand Should Avoid

People check Facebook to see pictures of their friends and family, laugh at the latest memes and learn about breaking news. The last thing they want—or expect—to see in their news feed is a blatant sales pitch from your brand.

Подробнее о "The No. 1 Facebook Post Mistake Every Brand Should Avoid" →

Selling in a "Knowledge Based" Economy

The days of product, even solution based differentiation are long passed. We can no longer count on great products to provide sustained differentiation and competitive advantage. Don’t get me wrong, great products and solutions are the foundation of our businesses and the value we create for customers.

Подробнее о "Selling in a "Knowledge Based" Economy" →

How the Mobile Cloud Has Disrupted Demand for PCs

Worldwide personal computer (PC) shipments are expected to fall by -2.7 percent overall in 2014 -- that's actually an improvement from the previous forecast of -3.7 percent, according to the latest market study by International Data Corporation (IDC).

Подробнее о "How the Mobile Cloud Has Disrupted Demand for PCs" →

5 Ways to Troubleshoot Your Social ROI

The ROI of social media marketing can be difficult to determine. This article outlines five ways to troubleshoot your social campaign’s ROI and measure your results more accurately.

Подробнее о "5 Ways to Troubleshoot Your Social ROI" →

The Top 3 Mistakes Millennials Are Making on Social Media

Learn what the mistakes millennials are making on social media and see how it is hindering their chances at being successful.

Подробнее о "The Top 3 Mistakes Millennials Are Making on Social Media" →

How Social Media Boosts PR

It wasn’t too long ago when public relations meant cultivating media contacts who could bridge the gap between businesses and mass media audiences. The press release became the currency of the PR world, and businesses had to work hard to get some “ink time” or “air time” to promote themselves.

Подробнее о "How Social Media Boosts PR" →

What the European Commission Vote Could Mean for Google

Google just can’t catch a break in Europe. The search giant has been embroiled in an intense legal battle over its allegedly anticompetitive position since 2009, and despite its efforts to appease European officials by displaying paid Shopping ads by competitors in the SERPs, the European Commission still isn’t satisfied that Google is playing fair.

Подробнее о "What the European Commission Vote Could Mean for Google" →

What Can Homer Teach You About Innovation?

I suspect for many of us, when we think of The Homer, our mind wanders to the wonderfully awful car created by Homer Simpson when he was given free rein in his estranged brothers car company.

Подробнее о "What Can Homer Teach You About Innovation?" →

The Power of the B2B Buyer's Perspective

I keep seeing that statistic - you know - the one that talks about how far through the buying process prospects are before they talk to salespeople. It's flawed. And here are a few reasons why.

Подробнее о "The Power of the B2B Buyer's Perspective" →

Is CRM a Misnomer?

For several decades CRM has stood for Customer Relationship Manager. Yet sales organizations are seeing the customer can no longer be managed at all. Managing the data about customers must be done, but the customer is driving the ship these days. They refuse to be managed.

Подробнее о "Is CRM a Misnomer?" →

5 B2B Marketing Roadblocks and How to Deal

Every year around this time we sit down and try to figure out our marketing strategies for the upcoming year. We reflect on what worked and what didn’t work this year and how we’re going to fix it. Here are some roadblocks that typically crop up during our marketing efforts and how you can deal with it.

Подробнее о "5 B2B Marketing Roadblocks and How to Deal" →

Twitter Will Soon Track Your App Downloads

Twitter is set to release an update which will track the apps you download to bring you more customised retweets and adverts.

Подробнее о "Twitter Will Soon Track Your App Downloads" →

I Spy With My Little Eye, a Competitive Advantage

The competition is out there, ready to steal your customers if you give them half a chance. But just how close to taking your customers are they… and how worried should you be? Maybe it's time you got to know HubSpot’s Competition Tool. It'll help you find out.

Подробнее о "I Spy With My Little Eye, a Competitive Advantage" →

3 Keys to Create a Great User Experience

From a user’s perspective, few are the sites or apps that provide a truly exceptional user experience. There are many reasons for this.

Подробнее о "3 Keys to Create a Great User Experience" →