Sunday, April 19, 2015

4 Steps to Go Above and Beyond in Social Media Customer Service

Did you know that 25% of consumers who complain to brands on Facebook or Twitter expect a response within an hour, according to HubSpot? This seems a bit unrealistic, right? Shockingly enough, it might not be. You’ll likely lose respect and loyalty from a client if their questions and complaints aren’t dealt with in a short window of time.

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How Google's Mobile-Friendly Algorithm Change Will Drastically Affect Your Website's Traffic [INFOGRAPHIC]

Did you know that 67 percent of fortune 100 companies are not mobile friendly and that 61 percent of total web traffic comes from mobile devices? Google is changing its mobile search algorithm, and because of this, mobile friendly websites will rise to the top of mobile searches after April 21 2015.

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3 Steps for Building a Brand Awareness Strategy with Great ROI

Building a strong brand awareness strategy isn’t just a great idea — a solid strategy helps you directly impact your company’s bottom line sales figures. A great brand awareness strategy requires a multi-faceted approach to improving brand engagement with past, current, and future customers. In a world where 70 percent of buying experiences are based on how the customer feels they are being treated, it is incredibly important that brands establish a loyal following of active customers.

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Why We Are All Digital Customers

You’ve heard it all before, but who is that so-called “digital customer” anyway? In this blog let’s take a look at how the availability of digital channels has become a decision factor in choosing businesses (in this case insurance providers) and why behavior and context trump generations when it boils down to the digital customer.

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Blogger Outreach: How Bloggers Can Help Your Business

Most big brands now include blogger outreach as part of their marketing strategy, whilst new and growing brands, are also taking advantage of the benefits that partnering with bloggers can provide, when it comes to raising brand awareness.

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Saturday, April 18, 2015

What Does It Take To Close The Customer Experience Gap?

A few well known brands are renowned on the basis of how their customers experience these brands. Year after year, the situation remains the same: the same brands stand out in terms of the customer experience, and of the rest most of them are doing ok (not great) and haven’t improved much from the previous year. So what’s missing?

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Website Performance: How Does Yours Rate?

Website performance is often confused with how a website looks. Although user experience and responsive design are important the key objective of a website is overlooked. Not too long ago, developing websites and making them ‘live’ on the world wide web was a capability that was available only to web programmers.

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Friday, April 17, 2015

5 Best Free Stock Image Sites

You know what they say: “a picture is worth a thousand words”. And thanks to social media and time poor consumers, now more than ever is this true. But as a small business owner, searching for and buying the perfect image to use on social media and your website is not only time consuming but can be expensive. Check out our top picks for FREE stock image sites and libraries.

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How Social Media Can Help Your Business in 2015 [INFOGRAPHIC]

If you’re not sure about how social media can help your business, take a look at our new infographic, full of amazing stats that will prove just how valuable social media can be for your business.

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17 Ideas for Starting a Conversation on Twitter

Why and how do you start a conversation on this social network? What kind of message to post? Starting a conversation on Twitter is interesting, and it’s also a major issue for users of the social network. Indeed, most of the people who use it personally or professionally, especially Community Managers and everyone who has an account, would like to communicate with their followers.

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Overlooked Focus Areas for Facebook and Twitter

While most marketers are focused on getting content into the news feeds of the world, it’s important to remember the less obvious functions and marketing applications of social channels. Here, I'm choosing to focus on Facebook and Twitter as they are the most advanced in paid capabilities and therefore starting to be overlooked in other areas.

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Thursday, April 16, 2015

Set SMART Marketing Goals and Thrive

What are SMART marketing goals? In 1981, management scholar George T. Doran wrote a paper in Management Review called, “There’s a S.M.A.R.T. way to write management’s goals and objectives.” He introduced the S.M.A.R.T. objective-setting method using an acronym to help managers set goals. Over time, Mr. Doran’s methodology has grown into the methodology we use today with our clients.

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Top 10 Marketing Conferences Every Social Media Marketer Should Attend

What are the best social media and marketing conferences in 2015? We've put together the top conferences that the pros will be attending across the United States, Canada and Europe into one easy list.

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3 Bold Ways Social Media and Apps Can Incite Positive Offline Change

“Click like and save a puppy, the rainforest, banish poverty . . . etc” are all-too common calls-to-action we see peppering our Facebook threads and pop-ups. Eye rolls inevitably ensue. Alas, there may be more to the infamous “clicktavists” than we think. They click, feel better about themselves, and nothing really changes, but it doesn’t have to be that way. There are myriad apps that do help make the world a better place, if you choose to click wisely.

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How to Leverage the Power of Infographics on Social Media

The process of designing an infographics is often overwhelming, particularly if this is your first time to do so. While there are numerous tools available to help you to create custom infographics, including Piktochart, it is still important to ensure that you understand a few cardinal rules.

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Enhance Your CRM Data to Sharpen Your Sales Pitch

Data is the lifeblood of the modern economy, but the arrangement of that data into information and knowledge is what really helps to make those better, more memorable connections. Research is key.

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Wednesday, April 15, 2015

The Future of Advertising: No Ads at All

Think about it – what was the last advert you saw that you really remember or which made you take action? The likelihood is that nothing comes immediately to mind. Why don’t we remember ads? I think there are three reasons.

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Who Made Up The Rules Around Social Engagement Anyway?

Here are three unconventional, but highly effective, tips for better social engagement.

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Content Creation vs. Content Sharing [INFOGRAPHIC]

If there were a magic wand to conquer the online content strategy, most, if not all, would give it a wave--or two. Unfortunately, there is no one magical solution to mastering your brand’s online presence, but there are a few ways you can revitalize it.

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Maintaining Your Rep: Dealing With Negative Comments on Social Media

To protect the reputation of your brand, it's important to know what to do when your social media outlets receive negative comments.

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Small Business Owners: Ignore Social SEO at Your Own Risk

If you own a small business, by now you understand the power of ranking in Google. You know that search engines can bring in traffic. You know that social media can help you connect with the people that matter most to your business. Combined, these channels open up a world of opportunity for business owners hoping to get real results through online marketing.

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Tuesday, April 14, 2015

Why Do Buyers Buy?

Every successful sale is made not so much because of the excellence of your product or of your sales pitch, but because consciously or unconsciously you have found the human reason why your prospect should buy: You have found the door to their motivation and have opened it. The more you understand the function of human motivation, the more successfully you will sell.

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7 Tools: Find SEO Leads for Your Business

Finding new sources of SEO leads has been an industry on to itself for a long time now. Quite a few people have white-labeled websites offering SEO services and the sole purpose of these websites is to gather leads that can then be resold to digital marketing agencies. Another chunk of the marketers sends out thousands of emails every day to small business owners soliciting SEO services. Even if a fraction of these recipients reply in the affirmative, it makes for a good number of leads that can be sold.

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