Tuesday, February 1, 2011
Search Engine Optimized vs. Search Engine Friendly Websites
SEO vs IT...How many times have we heard the Marketing Team fighting the IT Team about who owns the optimization of the websites?
Mark's insights are dead on and a great refresher for every Marketing Executive.
Read more at searchenginewatch.comSearch Engine Optimized vs. Search Engine Friendly Websites
Mark Jackson | Jan 30, 2011 | 4 Comments
In my years in the search engine optimization (SEO) industry, I've heard so many tales of web design firms that claim to do SEO. Or, there are stories about programmers/IT folks who tell their superiors, "I've got SEO handled."
All too often, these folks really don't have a clue.
Southwest Airlines Social Media: Setting the bar
Southwest Airlines isn't my airline of choice; I just don't like the 'cattle car mentality' that they use for loading planes however; you can't beat their service.
They've maintained profitability while others aren't; why? Because they're smart. Now they're throwing down the gauntlet in the Social arena.
Southwest Airlines Social Media Strategy – Lessons for All OrganizationsRead more at socialmediatoday.com