Thursday, February 3, 2011
Facebook's Group Buy App; watch out Groupon?
Facebook's “Buy With Friends,” allows users to get discounts on virtual goods purchased by their friends.
Is Facebook becoming the new Google with it's purchases and launches?
Amplify’d from mashable.com
Facebook Launches Group-Buying Prototype
Facebook is currently testing a new feature called “Buy With Friends,” which allows users to get discounts on virtual goods purchased by their friends.
Here’s how it works: A user makes an in-app purchase using Facebook’s currency, Facebook Credits, and shares it in his or her newsfeed. A friend sees the purchase and can then buy the same item at a discount directly in the newsfeed.
Currently, the feature only works for certain in-game purchases of virtual goods. Developers determine the items and terms of the promotion.
Speaking at the Inside Social Apps Conference in San Francisco Tuesday, Facebook’s head of commerce product marketing Deb Liu said that during early tests, more than half of users chose to share their purchases with friends, Forbes reports.
Although Buy With Friends is currently restricted to virtual goods, we can easily envision how this feature could be expanded to include physical goods as well, especially as more and more retailers set up shop on Facebook. The prototype could be Facebook’s way to participate in the kinds of group-buying offers recently popularized by the likes of Groupon and LivingSocial.
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Facebook Marketing Insights: What Makes Facebook Fan Pages Successful?
Whether you're a small business or a large, multinational, Facebook marketing must be an integral part of your marketing mix.
Consider that several brands such as www.Vitaminwater.com now have their entire website forward to Facebook. [ Vitaminwater.com goes to http://www.facebook.com/vitaminwater?v=app_111890772185694 ]
This is a must read for every Social Media Marketer.
Amplify’d from www.emarketer.com
What Makes Facebook Fan Pages Successful?
JANUARY 28, 2011
Engagement, interest and constant connection keep fans coming back on Facebook
Well-known brands like Coca-Cola and Starbucks have had success turning their Facebook fan pages into popular sites with millions of fans. Local businesses are also leveraging the site and can learn from their global neighbors.
Local businesses make up 17.6% of Facebook fan pages, according to financial services firm Wedbush, while companies come in at 6.3% and products at 3%. Interests, musicians and public figures are also high on the list.
Starbucks has 18.5 million fans as of November 2010, and Alexandra Wheeler, director of digital strategy, talked to Marketing Week in the UK about how the brand uses Facebook.
“It’s about making sure that we do our job every day to give those fans some sort of meaningful value,” she said. “Having 10 million people on Facebook who like us would be useless if we did nothing with it.”
Social media marketing agency Cone found 77% of new media users want brands to offer them incentives online. Additionally, 28% would like to be entertained.
Coca-Cola, with 19.8 million Facebook fans, used a year-long social media campaign, Expedition 206, to keep its Facebook page constantly updated with content posted by brand ambassadors.
Oreo launched an interactive game on its Facebook page in September, MediaPost reported, and the brand jumped from 8.5 million fans in August to 15.2 million in November. The campaign continues and was also recently extended offline, with in-person events.
Engagement, interest and constant connection keep fans coming back to a company’s Facebook fan page, and local businesses can learn from these larger examples as they create and populate their own Facebook fan pages.
Keep your business ahead of the digital curve. Learn more about becoming an eMarketer Total Access client today.
Check out today’s other article, “Steve Madden Sees Mobile Web as Value-Add.”
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