Why You Should Leave Filmmaking to Steven Spielberg

Are you harnessing the power of video for your business? It doesn't have to be Steven Spielberg quality to make a huge impact.

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Behold the Untapped Big Data Gap

A huge portion of Big Data is going completely unused. So what is your company, your brand doing, if anything, when it comes to big data? Are you among the 0.5% who are actually analyzing and using the data?

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Experience and Reflections on Market Research in Social Media

Considering that a reasonable error margin in market research is +/- 5%, a reasonable error margin in social media, and more specifically Facebook, may be approximately +/- 35%, harbouring a guess. In this case, the study’s reliability is completely lost by not being able to segment our sample universe homogenously.

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YouTube New Layout: What is New and How It Affects You

As with all changes, not everyone is happy with the results. Be that as it may, the recent changes to YouTube are here to stay (probably) and so we’ve put together a guide to help you figure out your way around.

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3 Social Networks to Watch in 2013

While there’s little reason to ignore the reigning kings of the social media sphere, early adoption of smaller, niche networks can pay dividends. Here are three social networks to watch in 2013.

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Why 2012 Still Belongs To Instagram (INFOGRAPHIC)

Over the years, we’ve seen networks struggle to balance its business model with the expectations of its users who expect great things at no cost. It wasn’t too long ago that Pinterest’s TOS stated that it had the power to sell users’ photos. And that site didn’t have the pressure of proving ROI for a $1 billion investment as Instagram now does.

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Your Brand is More Important Than You Think: BrandSTOKE’s 9 Criteria for Brand Essence

When someone asks your customers what is it about your product or brand that draws them to you, what do you want them to say? What do you want people to feel? As Amazon’s Jeff Bezos famously said, “Your brand is what people say about you when you’re not in the room.”

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