The problem can be that businesses, especially those that have good brands, think that because they have one then the work is done. They forget this is an ongoing process and the years you put into building consumer loyalty can be gone in the blink of an eye. The dynamic nature of internet marketing requires calls for companies to broaden their approach in order to be successful. The need for variety is all encompassing and permeates every nook and cranny of SEO and SMO – from using anchor texts to how you execute marketing as a whole. Whether you’re trying to network, get product or service feedback, find future employees or even business partners, LinkedIn groups has every opportunity you need to succeed in the coming year. By responsively engaging with their audience over social and eMail, companies are able to promote their content and message in a concise manner. Brands can take advantage of social and eMail analytics, adjusting their message to fit the ever-changing demands of each segment of their target audience. Does social media encourage users to react more angrily than they would in the "real world"? Or is this just another example of what social media theorist Nathan Jurgenson coined as "digital dualism"? The Federal Trade Commission (FTC) recently gave a “Two Thumbs Down” to mobile apps for children in terms of privacy, according to the release of their most recent report on the issue "Mobile Apps for Kids: Disclosures Still Not Making the Grade." Anchorman 2 is set to come out next year. In the mean time, Ron Burgundy wants to guide your social media marketing.