The main thing is to remember that your audience and followers are real people that you need to interact and build relationships with. As soon as you start to see them as just a number and attempt to ply them with sales talk, you may as well tweet to the wall; it will be just as effective. This is the third annual list compiled by Ignite Social of the Top 50 Branded Facebook Fan Pages. While 2011 saw only 6 brands breaking into the top 50, this year there were 10 newcomers. Today, there are even 174 people who describe themselves as “social media whores” in their Twitter bios. (We couldn’t make that sort of thing up.) It seems impossible to be up-to-date on all the social channels. To look at them one by one seems illogical, since the key aspect of the generated content lays in the network effect.This three-part series introduces new research focusing on the network effect, and therefore making life easier for online marketing, PR, and product management experts. The social media marketing is the excellent tools for the eCommerce sites. Its immense influence in the eCommerce industry cannot be overlooked. Facebook allows users to choose to be notified when a Facebook Page posts an update, the problem is that average user doesn't know about this function. I suggest creating a Facebook post, email and tweet about the ability to do this. Great content is important—and it’s the number one thing most sites don’t do—but it won’t help you get your site to the top of the rankings in a Internet where everyone else is using SEO.