Sunday, September 29, 2013

Can Social Networks Contribute to Responsible Tourism?

Responsible Tourism is tourism ‘that creates better places for people to live in, and better places to visit’. Responsible Tourism is about industry role-players in the tourism sector, including destinations, taking responsibility for achieving sustainable development through tourism.

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Will Having The Same Product Details As Another Site Create SEO Issues?

There are literally hundreds of things you can do – on page – to add more value to your listing than the competitor’s listing. Get creative! If you are only pulling in an Amazon/Ebay/Clickbank listing for an item, it’s likely your site will be penalized, unless you add extra value.

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Breaking Bad ... Content Marketing Habits

In honor of Walter White and the terrible habits he picked up while building his meth empire, I invite you to focus on something we can control: our own bad habits. And since this is a blog dedicated to content marketing, here are 6 habits we marketers need to break ... badly.

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Research Reveals Digital Marketers Are Sleep Deprived and Unconfident

Adobe research indicates marketers don’t know what they’re doing. Or possibly, they know what they’re doing, but don’t know if they should be doing it. In this article, we'll examine what's turning marketers into insomniacs as digital marketing continues to completely change the landscape.

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Flying Through the Fog: A Marketer’s Guide to Navigating Search After Google Keywords Were Encrypted

Smart content marketers pay significant attention to search and social. Search is the leading way that people actively discover new information. We search for content more than 21 billion times each month in the United States, and more than 115 billion times around the world.

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Ketchum and the Putin OpEd Create Disclosure in Media Relations Debate

Media relations is the backbone of a strong communications program.Journalists and bloggers know we have a business reason to be contacting them and they know, when pitching an editorial or a story, we’re doing so on behalf of a client.

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Saturday, September 28, 2013

The Best Way to Deliver Feedback

Feedback is crucial to growth as individuals, and to improving the collective knowledge and performance within us as organizations. Nevertheless, feedback is often something that we as managers, and indeed as organizations, are not very good at.

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