Best practices for measuring social media marketing are still evolving, and even though brands are committing an increasing percentage of their budgets to social channels, many are still skeptical about its value and return on investment (ROI). What’s a marketer to do? I attended kindergarten at Zena Elementary School in Kingston, New York, where my teacher was Ms. Silvernail. Back then, Search Engine Optimization (SEO) didn’t yet exist. Search engines didn’t exist because the web was not yet invented. 15% of people still don’t use the Internet, but at least the majority of them see some sort of value in it. What do you think: how difficult it is to survive without Internet and will it be easier in the future to plug-in those last 15%? Responsible Tourism is tourism ‘that creates better places for people to live in, and better places to visit’. Responsible Tourism is about industry role-players in the tourism sector, including destinations, taking responsibility for achieving sustainable development through tourism. There are literally hundreds of things you can do – on page – to add more value to your listing than the competitor’s listing. Get creative! If you are only pulling in an Amazon/Ebay/Clickbank listing for an item, it’s likely your site will be penalized, unless you add extra value. In honor of Walter White and the terrible habits he picked up while building his meth empire, I invite you to focus on something we can control: our own bad habits. And since this is a blog dedicated to content marketing, here are 6 habits we marketers need to break ... badly. Adobe research indicates marketers don’t know what they’re doing. Or possibly, they know what they’re doing, but don’t know if they should be doing it. In this article, we'll examine what's turning marketers into insomniacs as digital marketing continues to completely change the landscape.