What Does the Next Step for Marketing Automation Mean for You?

Marketing automation: the term, at times, still sounds like something from the future. We think of “automation” as something robotic and stable which spits out content at regular intervals and is pre-set and inflexible. Today’s marketing automation, however, is very dynamic.

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8 Reasons Your Organization Must Have a Social Media Policy

Social media policies at organizations large and small were, as recently as 2012, quite rare. Like telephone, personal computer and email policies of earlier generations they were put in place to guide everyone in the organization through the use of a new technology.

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How Mobile and Social Services Bring Nature to You

I wrote a while back about the Natural Capital Project, which was using the photos people had uploaded to Flickr to try and gauge the popularity of various national parks in the US. Since then, of course, there have been a raft of new social and mobile apps that allow nature lovers to participate in conservation work in some way.

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Are You Making the Most of Social Media Recruitment?

The most imaginative social recruitment goes far beyond using LinkedIn for job postings and contacting candidates. Is your social media recruitment strategy attracting the best candidates, or is it just a stream of ignored job postings?

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10 Social Media Stats That Should Influence Your Marketing Plan

In 9 months, Instagram grew by 50%, now with more active users than Twitter. Snapchat is growing at a rate of 56% a year, at a valuation of $10 billion.

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3 Foundational Steps to Successful Content Marketing

Do you have the fundamentals in place to be successful with content marketing? These three steps are critical to ensuring all your efforts pay off in building your audience and generating ROI.

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An Essential Social Media Image Sizing Cheat Sheet 2015 [INFOGRAPHIC]

This infographic, designed by Covershub, presents a most thorough cheat sheet that holds most upgraded image dimensions (such as cover photos, profile pictures, advertisement banners) for major social platforms - Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, Instagram.

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