The Power Play of Utilizing Social Media APIs

Software companies use an Application Programming Interface or API in order to introduce their programming instructions to third parties for better accessibility and integration of their programs to the company services. An API involves a software to software interface that allows a third party website owner to connect to the services of another company.

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The Enterprise Social Web We Lost

When I look back to 2006, when Twitter was just a baby, there was such an amazing groundswell of passion around the possibilities we had to really change the working world. In the same way developers and startup entrepreneurs wanted to unleash new apps and services, those of us working with large enterprises, wanted to turn the industrial complex upside down.

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Facebook Pay-to-Play Model Should be a Wake-up Call to Marketers

I understand there are a lot of people angry with you, Facebook. Growth takes time on both sides of the coin. Building a community on your social network is a long-term investment, and we will continue to make adjustments because I know we both want the same thing.

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Video Killed the Text Star? Social Video Drives More Engagement on Facebook Than Text

Social media may be a relatively new concept for most brands and digital marketers, but the its way of working is already changing. Social videos are also a great way to communicate any message very quickly to a responsive audience. Creators of social videos can also clear up doubts and quell the anxieties of the viewers instantly.

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4 Reasons to Stick with Facebook

With Facebook’s organic page reach plummeting (so that just a measly 1-2% of your page fans will actually see your posts in their news feeds – ouchie!) in order to get us spending on advertising, the top social media questions on businesses lips are: Should we still be investing in our Facebook page?

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The Gamification of Business with Rajat Paharia, Founder of Bunchball [VIDEO]

Dubbed the “father of gamification,” Rajat gives clues about how companies can motivate consumers through data by better understanding user behaviors. He also hints how the world of video games mastered user experience and gamification and what that means for businesses today.

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The Voyeur, the Hermit and the Social Sales Star: How to Use Social to Recruit Winners

Merging the elements of personal and professional lives in the social stratosphere is no easy task. Many workforce participants struggle over whether or not to include things like party pictures, wedding photos, and other off-duty casual shots, worried they might contrast with the desired professional image.

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