Monday, February 28, 2011
social What Really Is Hurting Google: Social Search - Social search, in the form of Facebook, Twitter, Stumbleupon,... http://ht.ly/1bygd0
Sunday, February 27, 2011
branding The Brand Wars Are Over—Guess Who Won? - Just in case you’ve never seen the movie Terminator, don... http://ht.ly/1bxpvg
SEO The Difference Between Black Hat SEO and Bad SEO - The safest way to build up trust/links for your website is t... http://ht.ly/1bwY9Q
social Are You Blogging for Fame and Profit Like Me? - There are good reasons and bad reasons to write a blog, but ... http://ht.ly/1bwU2H
Saturday, February 26, 2011
SEO The Bitter Harvest: The Redzone Saga Continues (Linden Lab Has a Problem on Its Hands) http://ht.ly/1bwkaB
SEO Top 9 Ways of Being a Link Magnet - Some are obvious, and some may surprise you... ... http://ht.ly/1bw1ZO
Friday, February 25, 2011
social Web Chatter and Oscars – Are They Related? - Just before the Grammys last month, the Meltwater Group sent us... http://ht.ly/1bvN7A
SEO Ratings & Reviews: 5 Strategies for Local Businesses - Ratings and reviews are essential to local businesses. T... http://ht.ly/1bveAV
SEO Conversion Rate, A Most Powerful Lever Indeed - Some best practices and a guide on how to execute an A/B split ... http://ht.ly/1bv80S
Thursday, February 24, 2011
SEO The Social Media ROI Conundrum - Don't be shortsighted -- look at these four essential components to see how so... http://ht.ly/1bu7jK
SEO Freelancers Will Take Over, Agencies are History - Freelancers are a growing trend in the online marketing worl... http://ht.ly/1btSsO
Wednesday, February 23, 2011
social Google’s Social Search Update - With this most recent update, if you are logged into your Google Account you... http://ht.ly/1bth5c
branding Say Media Forms 'Directory for Marketers' - Upstart has amassed a list of 100 smart and influential media ... http://ht.ly/1bt4A2
SEO Mapping Search Strategy to the Buy Cycle - A breakdown of the four major stages of a buy cycle, and opportuniti... http://ht.ly/1bt0RH
SEO Twitter Promoted Tweets & Accounts: A Preview - An overview of what you can expect once Twitter's self-serve ad... http://ht.ly/1bsU0M
Tuesday, February 22, 2011
social Vistaprint CEO Robert Keane on Small Business Success, Globalization, New Age Digital Marketing and the Futu... http://ht.ly/1bsb7u
SEO Search + Social: A Growing Relationship - Make sure you're tracking, measuring, and analyzing three key indicat... http://ht.ly/1brVGZ
SEO Link Lovers From Hell - Warning! These are some of the more undesirable link partners you'll come across on the... http://ht.ly/1brPoj
SEO AdWords Campaign Experiments: Details and Pitfalls - Campaign Experiments is a great enhancement that can reall... http://ht.ly/1brHeX
Monday, February 21, 2011
social IBM’s Lotusphere 2011 Highlights – People-Centric vs. Content-Centric by Louis Richardson http://ht.ly/1bqXQ8
SEO 14 Tips for Making the Most of Feeds - Seven tips for using feeds from other sites to ensure you're among the f... http://ht.ly/1bqAyL
Sunday, February 20, 2011
branding 'South-by' Shoot-Out - Hashable and its evangelists gird to win Austin cachet. http://ht.ly/1bqvcy
social It's Not Your CEO's Fault He's a Social Media Moron - C-level execs are still burying their heads when it co... http://ht.ly/1bqrUZ
SEO Social Networks and Health: Bad Medicine? - Social networks can be invaluable for helping consumers with health... http://ht.ly/1bq4Co
social When Twitter and Entrepreneurs Collide: Twitter Suspends 3 Third-Party Mobile Apps http://ht.ly/1bq2L2
Saturday, February 19, 2011
social Do You Know What You Look Like Online? - Every app, every news service, every online community requires a pr... http://ht.ly/1bpJDX
social Get People to Opt-In to Social Media - Although you are a firm believer in social media and all that it offe... http://ht.ly/1bpsTG
SEO Top Level Trends of SEM Worldwide in 2010 and 2011 - How the year 2010 looked in some of the leading Internet c... http://ht.ly/1bpl9p
Friday, February 18, 2011
social Blogger to WordPress – Why Make The Change? - Recently a lot of websites and blogs have made the transition ... http://ht.ly/1boFuR
SEO Why SEOs Shouldn't Fixate on Keyword Rankings - Focusing only on where you rank for a small group of keywords i... http://ht.ly/1boCck
social Is a Twitter vs. the Ecosystem Row Brewing? - Twitter has a vibrant ecosystem of companies using its API. Th... http://ht.ly/1bozhi
SEO Social PR: 10 Ways to Do PR Better with Social Media - Optimizing and blending your online public relations str... http://ht.ly/1boi2B
Thursday, February 17, 2011
social The Jing of Social Media - Bumi replies by saying "Listen to me, Aang. There are options in fighting, c... http://ht.ly/1bo83b
SEO Ways to Improve Brand Awareness by Building Links - These strategies make use your internal assets to simultane... http://ht.ly/1bnBG7
SEO Making Link Building More Rewarding - Some ways to make the work of link marketing more rewarding, and get some... http://ht.ly/1bnvGs
Wednesday, February 16, 2011
social BlogHer '11 Announces Agenda - Before I met Elisa Camahort Page, I had thought that BlogHer was an initiativ... http://ht.ly/1bmCH8
SEO SEO and PPC: A Love-Hate Relationship - Three big trends are changing how we attribute value in SEO. We are inc... http://ht.ly/1bmtaa
Tuesday, February 15, 2011
social Quora’s Two Greatest Challenges - In addition to considering it my business to know and understand any new r... http://ht.ly/1bm490
branding Citysearch Partners With Groupon on Mobile App - IAC company wants to help shift Groupon deals from the in... http://ht.ly/1blMxY
SEO PPC vs. SEO: Paid Search as Your Organic Competitor - The balance between paid and organic results in the SERPs... http://ht.ly/1blrdh
Monday, February 14, 2011
SEO Tapping Internet Resources for SEO and Beyond - An example of how you can use Internet resources to outsource t... http://ht.ly/1bku5t
SEO How Do You Encourage People To Share Your YouTube Videos on Facebook, Twitter and Blogs? http://ht.ly/1bko59
SEO Rekindle the Romance With Your PPC Campaigns - Like relationships, paid search campaigns are complex, dynamic, ... http://ht.ly/1bk9cZ
Sunday, February 13, 2011
SEO 10 Types of Helpful SEO Content - Forget algorithms. The biggest influence on search rankings is content. Conte... http://ht.ly/1bjC4T
social Social Can Take Down Governments, But Can It Build? - It is easier to fight for change than to agree on what... http://ht.ly/1bjA8K
Saturday, February 12, 2011
social What if You Only Had 20 Blog Posts Left? - His name is Wael Ghonim. On January 25th he decided that somethin... http://ht.ly/1bjg3N
social Big Opportunities for Small Businesses in Facebook Pages Redesign: A Comprehensive Step-by-Step Guide http://ht.ly/1biQtO
Friday, February 11, 2011
social Social Media Roundup for Feb 11, 2011 - It’s that time of week again… here’s all the news that’s fit to twee... http://ht.ly/1biuQ7
social Is Your Social Media Activity a Service or Spam? - The difference between service and spam is dependent on t... http://ht.ly/1bi19Q
branding Groupon Pulling Controversial Campaign - Ads poked fun at causes, while raising donations for several char... http://ht.ly/1bi19X
Thursday, February 10, 2011
social What Was Said at the Social Recruitment Debate - Our good friend Delfin Vassallo (who we met in Helsinki las... http://ht.ly/1bgYyB
SEO Intentional Targeting: Search vs. Facebook - Facebook marketing offers a very different value proposition from ... http://ht.ly/1bgUMQ
SEO Search, Social Media & the Offline Purchase - How to target the social media audience in search engines and gui... http://ht.ly/1bgOCG
SEO Social Lessons Learned on Super Bowl Sunday - Using social media to round out your brand marketing efforts has ... http://ht.ly/1bgH0a
Wednesday, February 9, 2011
social Five Easy Ways to Boost SEO - Why Search Engine Optimization is absolutely vital, and great ways to start im... http://ht.ly/1bgpsX
SEO Top 5 Free SEO iPad Apps - Essential apps that every SEO should have on their iPad. ... http://ht.ly/1bfCX3
Tuesday, February 8, 2011
social Measuring Social Sentiment: Part Art, Part Science - Using technology to derive a “sentiment score” from the... http://ht.ly/1bfkHf
branding But Where Are the Nerds? - We learn what Social Media Week is really about. http://ht.ly/1bfkHk
social The Knowledge Is in the Room: How to Let It Out - Last week, I facilitated an interactive keynote in Seattl... http://ht.ly/1bf2BX
branding Groupon Scrambles to Answer Tibet Ad Criticism - Daily-deals startup is recasting its spots to include a c... http://ht.ly/1bePPC
Monday, February 7, 2011
social The Truth Is, Nobody Cares About Your Blog... - That’s what you’d believe if you listened to the traditional... http://ht.ly/1beg7W
social Placing Value on Social and Online Media Buzz - Is it really possible to measure the impact and quantify the... http://ht.ly/1bdYgt
social The Fantabulous Lists of Social Media Case studies - I’ve been browsing through the lists of top social medi... http://ht.ly/1bdMjZ
Sunday, February 6, 2011
social Losing Control and More: 5 Fears Of Social Media - Social technology is ripping the control of messages from... http://ht.ly/1bcO5C
Saturday, February 5, 2011
social Get to Know Your Customers Through Social Media—It’s as Simple as a Digital Handshake http://ht.ly/1bc6Zl
Friday, February 4, 2011
social Handle “Social Customer Bullies” and Protect Your Brand: 11 Best Practices http://ht.ly/1bbiBI
Thursday, February 3, 2011
branding Facebook Facing More Privacy Issues - Social net is under the microscope after the launch of a new opt-in ... http://ht.ly/1baziW
social Six Reasons Firms Build B2B Customer Communities - The B2B online community may be the forgotten partner of ... http://ht.ly/1baziQ
social Compliance and Social Media: It's Hearsay - We seem to be in the period now, if social business could be plo... http://ht.ly/1barcY
Facebook's Group Buy App; watch out Groupon?
Facebook's “Buy With Friends,” allows users to get discounts on virtual goods purchased by their friends.
Is Facebook becoming the new Google with it's purchases and launches?
Amplify’d from mashable.com
Facebook Launches Group-Buying Prototype
Facebook is currently testing a new feature called “Buy With Friends,” which allows users to get discounts on virtual goods purchased by their friends.
Here’s how it works: A user makes an in-app purchase using Facebook’s currency, Facebook Credits, and shares it in his or her newsfeed. A friend sees the purchase and can then buy the same item at a discount directly in the newsfeed.
Currently, the feature only works for certain in-game purchases of virtual goods. Developers determine the items and terms of the promotion.
Speaking at the Inside Social Apps Conference in San Francisco Tuesday, Facebook’s head of commerce product marketing Deb Liu said that during early tests, more than half of users chose to share their purchases with friends, Forbes reports.
Although Buy With Friends is currently restricted to virtual goods, we can easily envision how this feature could be expanded to include physical goods as well, especially as more and more retailers set up shop on Facebook. The prototype could be Facebook’s way to participate in the kinds of group-buying offers recently popularized by the likes of Groupon and LivingSocial.
See this Amp at http://amplify.com/u/anqdi
Facebook Marketing Insights: What Makes Facebook Fan Pages Successful?
Whether you're a small business or a large, multinational, Facebook marketing must be an integral part of your marketing mix.
Consider that several brands such as www.Vitaminwater.com now have their entire website forward to Facebook. [ Vitaminwater.com goes to http://www.facebook.com/vitaminwater?v=app_111890772185694 ]
This is a must read for every Social Media Marketer.
Amplify’d from www.emarketer.com
What Makes Facebook Fan Pages Successful?
JANUARY 28, 2011
Engagement, interest and constant connection keep fans coming back on Facebook
Well-known brands like Coca-Cola and Starbucks have had success turning their Facebook fan pages into popular sites with millions of fans. Local businesses are also leveraging the site and can learn from their global neighbors.
Local businesses make up 17.6% of Facebook fan pages, according to financial services firm Wedbush, while companies come in at 6.3% and products at 3%. Interests, musicians and public figures are also high on the list.
Starbucks has 18.5 million fans as of November 2010, and Alexandra Wheeler, director of digital strategy, talked to Marketing Week in the UK about how the brand uses Facebook.
“It’s about making sure that we do our job every day to give those fans some sort of meaningful value,” she said. “Having 10 million people on Facebook who like us would be useless if we did nothing with it.”
Social media marketing agency Cone found 77% of new media users want brands to offer them incentives online. Additionally, 28% would like to be entertained.
Coca-Cola, with 19.8 million Facebook fans, used a year-long social media campaign, Expedition 206, to keep its Facebook page constantly updated with content posted by brand ambassadors.
Oreo launched an interactive game on its Facebook page in September, MediaPost reported, and the brand jumped from 8.5 million fans in August to 15.2 million in November. The campaign continues and was also recently extended offline, with in-person events.
Engagement, interest and constant connection keep fans coming back to a company’s Facebook fan page, and local businesses can learn from these larger examples as they create and populate their own Facebook fan pages.
Keep your business ahead of the digital curve. Learn more about becoming an eMarketer Total Access client today.
Check out today’s other article, “Steve Madden Sees Mobile Web as Value-Add.”
See this Amp at http://amplify.com/u/anzk7
Wednesday, February 2, 2011
branding Brands Missing the Boat on Web Video Users - But they could easily reach this audience by shifting a small... http://ht.ly/1b9v5h
social The Quor-gasm shakes the social web - A few weeks ago, we had a great discussion on {grow} about the “Quor-g... http://ht.ly/1b94Kg
Hi Amplify friends... I'm new here. Looking forward to sharing interesting things, learning something new and... http://amplify.com/u/ao88g
Hi Amplify friends... I'm new here. Looking forward to sharing interesting things, learning something new and engaging in conversation with you! http://amplify.com/u/ao88g
Tuesday, February 1, 2011
social Jammin’ with IBM - The folks at IBM have asked me to take part in something I first reported on in 2007, and... http://ht.ly/1b8rGO
branding Report: Facebook Ad Performance Is Abysmal - Social network's average clickthrough rate was 0.051 percent ... http://ht.ly/1b8rGT
Search Engine Optimized vs. Search Engine Friendly Websites
SEO vs IT...How many times have we heard the Marketing Team fighting the IT Team about who owns the optimization of the websites?
Mark's insights are dead on and a great refresher for every Marketing Executive.
Amplify’d from searchenginewatch.com
Search Engine Optimized vs. Search Engine Friendly Websites
Mark Jackson | Jan 30, 2011 | 4 Comments
In my years in the search engine optimization (SEO) industry, I've heard so many tales of web design firms that claim to do SEO. Or, there are stories about programmers/IT folks who tell their superiors, "I've got SEO handled."
All too often, these folks really don't have a clue.
See this Amp at http://amplify.com/u/ao6wn
Social Media Strategy: Where to Spend Your Digital Marketing Budget in 2011 - Brett Relander of Tactical Marketing Labs in Dallas, TX ... http://ht.ly/1b87md
Southwest Airlines Social Media: Setting the bar
Southwest Airlines isn't my airline of choice; I just don't like the 'cattle car mentality' that they use for loading planes however; you can't beat their service.
They've maintained profitability while others aren't; why? Because they're smart. Now they're throwing down the gauntlet in the Social arena.
Amplify’d from socialmediatoday.com
See this Amp at http://amplify.com/u/ao6ar
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