Facebook: The Ultimate Short Guide for Business

Facebook success is really not that complicated. Post regularly using these 7 guidelines and you can count on being well ‘Liked’.

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Social Media is Dead.

Social media is dead because everything is social media now. We’re surrounded by social media every day in every way. Either proactively engage in this phenomenon – or become obsolete. You’ve been warned.

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President Barack Obama will win the Election, Here’s why:

In this instance - by sending social media followers a direct message about supporting the democratic process his digital team serves up another victory. It’s not pushy, or invasive, and it costs nothing. He’s hitting the voters where we live – online and in social networks.

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Disruption, the Strength of New Marketing and the Social Media Revolution

The forces of creative destruction require time and effort and need to make things happen. New economic outputs will not arrive until the system has been disrupted in the way it is now. This could explain the current cycle we find ourselves in.

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Reputation Management In an Era of Total Transparency

Only four in ten people view CEOs as “credible spokespeople”. This finding underlines the enormous challenge that businesses face in achieving successful reputation management today.

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Video Hosting Guide 2012: What Are Your Options?

It’s 2012 and you’d think that everyone would be pretty much settled on what the best video hosting service would be and that new great options wouldn’t keep cropping up. Well the most popular video hosting service is certainly still Youtube, but for blog and website owners we need to consider more than just that.

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Mobile Marketing - The Elephant In the Room for Marketers

There is most assuredly a tremendous opportunity to set yourself apart from your competition by taking full advantage of the fact that more and more consumers are going mobile. And isn't that Marketing 101?

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How to Get the Most from Your Social Media Manager

Your social media manager may have the skills and knowledge to take your company to the next level, but to most effectively do their job, they need to understand your business from the ground up. Your brand has a particular tone and style, ethos, culture, language and persona that must be conveyed in every piece of social content published online.

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How to NewsJack Superstorm Sandy

It takes imagination and creativity to news jack an event like Sandy. But there are hundreds if not thousands of reporters and bloggers looking for Sandy material right now. Why not give them a story with real value, based on good research and trends supported by great visuals.

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Making Life a Little Simpler – Putting Your Product Where the People Are

As entrepreneurs, we need to focus on the things that we do that are unique and present those features to users in the place and perspective where they are most likely to need them. Designing a better mousetrap can be a lofty goal on its own, but is often only the beginning of the process...

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Webinar Replay: The Social Customer Engagement Index Results Analysis

Enjoy this webinar archive in both audio and video format:

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Social Media Intelligence Brief: October 31 2012

Today's Social Media Intelligence Brief includes stories from Moontoast, Eventbrite, Nexalogy, and OysterLabs.

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"Make That Go Viral, Please"

In the world of social media marketing, whether you’re a big business or small, going viral is the Holy Grail. But the fact of the matter is that you can’t make anything go viral.

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Social Media, Trick Or Treat?

Do your fans and followers get Tricks or Treats from you on social media? The tricks are like egg on your car or like toilet paper in your bushes - unwelcome, to say the least. The "Treats," however, go beyond what's expected. They are what will set you apart from others and keep your fans and followers engaged, bringing you more business and happier customers in the long run.

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Where Marketing Automation is Heading: SiriusDecisions Weighs In

Jonathan Block and Jay Famico of SiriusDecisions predicted that within the next twelve months, the Marketing Automation landscape will see changes to marketplace dynamics, technology and customer behavior. More predictions and analyses here.

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Social Media: the Hidden Costs of Success.

Forrester found that the number of people who actively maintain a blog, write articles, or upload videos and music in the U.S. has actually dipped from 2009-2010. 
This due, in part, to the unique traits required to be a "creator" of content. And at this moment, the number of people interested in or participating in these special behaviors has plateaued.

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The Social CEO: 7 Pitfalls to Avoid When Taking Your Boss Public

Following my post The Social CEO: 8 Tips for Taking Your Boss Public I was asked several pertinent questions. I narrowed the list down to two inquiries, the first if which I will answer today: What pitfalls should you avoid when taking your CEO online?

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How Big Should a Tweet Be?

Study: The optimal Tweet length for corporate Tweets is larger than for Facebook Posts. Smaller Tweets seen to be less effective.

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A Path to Community Maturity

What do companies look like in certain maturity stages? What have they done to get where they are. What was their road map? What are the milestones of maturity?

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A broader view of Online Reputation Management

Online reputation management (ORM) is in vogue. LinkedIn records a 38 percent growth in people recording the term named as a skill or expertise. And a veritable cottage industry of agencies and individuals has sprouted to service the swelling ranks of organizations that keep them from going hungry.But help for what? What is ORM?

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What Is a Brand C.A.T. Scan ?

Every brand should carry out a CAT scan.....but what does that mean? Read on to find out....

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Why Small Business Is Making a Mess of Social Media

Like any business activity, social marketing needs to provide some sort of return - there's little point in wasting resources on it simply because that's what everyone else is doing. This article contrasts the growth in social media with its poor returns, and discusses how you can get more for less from your Internet marketing budget.

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5 reasons why you need a Facebook marketing professional

Facebook has become a home of 1 billion users and brands are well aware of the fact that their target audience is spending a lot of time here. However as social graphs are becoming interest graphs, users are also more careful about choosing the people and friends they connect with and the brands they want to follow.

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Will mobile website prop up your marketing efforts?

Establishments gear up to take hold of mobile sites built through successful mobile website development programs to extend customer reach. Moreover, such sites are able allies that prop up marketing efforts of establishments engaged in aggressive marketing.

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Visibility Equals Credibility

Living in a world dominated by technology and connected through social media has given us portals to reach people on the other side of the globe like never before. No matter if you are a business or personal brand, media has always been the key to reaching an audience, whether it be through radio, television, newspapers, billboards, or the internet, however, how you use media has evolved just as much as media itself.

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