How Simple is Your Brand?

Brand Marketing: How Simple is Your Brand?

Question: What does the world’s simplest brand have in common with one of the world’s least simple brands? 

Answer: They’re both Google. 

Google's brands are actually Google's search engine and and Google+. (You be the judge as to which is simpler.) 
According to the 2012 Global Brand Simplicity Index released by Siegel+Gale at last week’s Pivot Conference in New York City,  analyzed the state, significance and impact of brand simplicity then provided recommendations on how brands could improve their customer relationships and create greater value. Here's their key findings include

• The financial value brands can derive from greater simplicity
• The crucial link between simplicity and the ability to innovate
• The increased likelihood that global consumers will recommend a brand that offers a simpler experience
• The best and worst brands and industries when it comes to simplicity and what can be learned from them

The top 10 brands of the United States Brand Simplicity Index are: