Over the years, we’ve seen networks struggle to balance its business model with the expectations of its users who expect great things at no cost. It wasn’t too long ago that Pinterest’s TOS stated that it had the power to sell users’ photos. And that site didn’t have the pressure of proving ROI for a $1 billion investment as Instagram now does.
When someone asks your customers what is it about your product or brand that draws them to you, what do you want them to say? What do you want people to feel? As Amazon’s Jeff Bezos famously said, “Your brand is what people say about you when you’re not in the room.”
When you have one of the top spots for an important keyword or phrase, it can mean a wonderful source to leads or revenue. But, we also realize that there are some businesses that just aren't likely to get a lot of search traffic, either because of the industry they work in or the competition they are up against.
2012 has been a great year for video sharing with the ten most viral videos being shared 28 million times compared to the 16.8 million of their 2011 counterparts. Here’s a look at the ten most shared non-music videos based on the Viral Video Chart by Unruly Media.
As the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article.
Studies show that younger generations believe their access to social media at work is more important than their salary. Some actually report that if they were to be prohibited from logging into Facebook at work, they would decline the position. Unbelievable? Take a look at the following infographic provided to us by Online Courses and see how much we love social media and why.
Online video is rapidly becoming a go-to staple for any content strategy, mostly for its ease of use and easy access to all demographics that can be easily shared through Facebook and Twitter.
The author introduces two case studies - of Zappos and Fab.com - that illustrate some of what was learned over the past year in Internet-based businesses.
When it comes to search engine optimization, or SEO as it’s more commonly known, the biggest mistake digital marketers make is focusing solely on one tactic. “Blog, blog, blog!,” “We need links,” “The website, people!” In channeling all your efforts into one of these activities, you optimize that area only at the expense of all the others.
"It looks like Facebook has changed the way users can view their settings in an easier way. I find that Facebook makes it more complicated then it needs to be, so I'll break the new privacy settings down for you."
There's a tendency among Internet marketers to think about online services as though each is distinct. IE, they have "a YouTube strategy" and "a Facebook strategy" and so forth. What many fail to recognize is that, online, you can mix and match your strategies, using multiple services at once for maximum effect.
Newsweek isn’t going away. It will continue online and on tablets, with a new global edition planned for February. But the passing of the print edition marks the end of an era when millions of people got their perspective on the week’s news from the the troika of Newsweek, Time and U.S. News & World Report. Only Time is still in print today, and who knows how long that will last?
An Epolitics.com Christmas present: lots of fantastic reading on the 2012 digital campaign. C.f. our earlier post-election Quick Hits, and also today’s Quick Hits Advocacy Edition.
If the key to Christmas is giving to receive, the same can be said with regard to social media. While we all use and participate in social media in different ways and with different goals, a very common thread is to drive engagement.
With the 2012 marketing season soon to wind down, we are all gearing up for 2013. Here are some questions that should be on every good marketer’s mind: What are new strategies? How can we execute? What is our budget? To help you find the answers, take a look at this social media glossary.
The connection between divorce and social media is growing ever stronger with each passing year. Spouses are "airing their dirty laundry" online in a way that makes it a lot more difficult to just kiss and make up.
In this post, I'll explain how you can use the concept of Festivus to improve your social media in 2013. If you are unfamiliar with the story of Festivus take a gander at the video.
The holidays are a time of family, friends, yada yada yada, but what happens when those shoes don’t come on time? Or that playhouse that will take you a week to build incorrectly gets double charged on your account? How do these holiday debacles genuinely get resolved…and with a smile on the customer’s face? It’s hard, but it can be done.
maller businesses don’t always have the resources for quick-response and automated customer service, but because they’re not gigantic conglomerates, consumers still expect the same speed and quality of service – perhaps even more than they do of larger companies.
The culture of social media is taking over all parts of life. How we work and play is socialised, interactive, and ultra-connected. In this world, the term 'social media' is becoming a handicap. It's holding back the concept from maturity.
It’s been assumed for years that Facebook would someday launch an ad network similar to Google’s Adsense network, and someday they probably will – but that day isn’t today. The concern seems to be that Facebook isn’t prepared to deliver ads on external websites that are significantly valuable for either the ad network or its partner.
Instagram releases new versions of its phone apps, Facebook rolls out newest app "Poke" for self-destructing messages, Google poaches Brian Wallace from Samsung, and more.
Newton’s third law is that for every action, there is an equal and opposite reaction. This is true of you with your customers’ online purchases. Using their past purchase and current search history and settings, you can influence their purchase decisions...
Are you allowing your LinkedIn connections to collect dust or are you looking for ways to add value to those who are a part of your network? Many of us are using LinkedIn for business but are your connections disconnected?
For every post that goes to Twitter, Facebook, and Google+, a single email newsletter is more “valuable,” because it’s more trackable. For all of the engagement opportunity that social sites present, they are all notoriously difficult to measure outside of network growth.
