When someone asks your customers what is it about your product or brand that draws them to you, what do you want them to say? What do you want people to feel? As Amazon’s Jeff Bezos famously said, “Your brand is what people say about you when you’re not in the room.”
Подробнее о "Your Brand is More Important Than You Think: BrandSTOKE’s 9 Criteria for Brand Essence" →
No comments:
Post a Comment