Sunday, February 3, 2013

Oreo Won the Advertising Super Bowl With a Single Tweet

While Twitter mostly devolved into snarky punditry and fake accounts for inanimate stadium features during the Super Bowl blackout, one savvy brand cut through the chatter with a simple, clever tweet and won the evening. By the time the lights came back on in New Orleans, Oreo had racked up over 10,000 RTs, thousands of "favorites" and overwhelmingly positive replies – all with a single tweeted image.

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