The purpose of The Social Shake-Up is not only to discover the many ways that large businesses are incorporating social into their practices, but also to demonstrate that all this disruption is actually working to improve the ways that companies act in the world – for shareholders, for customers and for all the rest of us. As noted in IBM’s CEO studies, “social” is not only a business strategy; CEOs’ concern for social is also prompting their objective to become more transparent and more ethical.
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