Driving Customer Advocacy in a Social World: Reflections from the #SocialShakeUp

I was privileged to be a panelist on a session titled “Can you build a better advocate through social media?”, with Anneke Seley, Emily Yellin, and Natascha Thomson, moderated by Kai Petzelt, and creatively crowdsourced by SAP. The session title introduces an important question: “Can you build a better advocate through social media?”

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