Wednesday, October 30, 2013

How Coke, Mastercard and GE Get Nimble for the Real-Time Social Marketplace

One of the greatest challenges every large brand faces is the need to respond to the new demands of a real-time marketplace. This extends from outbound engagement to build the relationships, loyalty and good will to drive long-term success, and the tireless 24/7 demand for customer service and product information.

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