Tuesday, March 4, 2014

Has the Anti-Hero Come to Advertising's Rescue?

It appears a take-no-prisoners attitude is emerging as the latest advertising trend. First Barbie. Now Cadillac. The two most talked about, written about ads of the last month share an in your face “I don’t really care what you think,” approach to selling that seems inspired by the likes of Ray Donovan or Patty Hewes.

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