Tuesday, March 4, 2014

The (Sorry) State of Social Marketing in 2014

A study from Social Bakers finds that marketers focus on social mostly for customer acquisition, not customer care. While it’s no surprise to see Facebook on top, with 81% of marketers planning to put more efforts there this year, I was somewhat caught off-guard with the fact that almost one in four marketers won’t put any priority on Google+,

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