While there is an immense amount of power in an inspiring headline, there is success in an inspiring story. You can't change a user's behavior with one line, but with a story, you can change their life.
Suddenly typing stopped being a job or a career and it became a skill every entry-level employee needed to have. Eventually it worked its way up the corporate ladder and eventually even senior executives would type at least some of the own communications. Social media is a lot like typing.
Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated. Here’s a quick rundown of his idea of the basics.
Because of the way Facebook’s News Feed Algorithm works (or has until this week), a clickbait rolling stone headline will gather a very large amount of moss indeed. Or to put it another way, every time one of your friends clicks on one of those articles, it becomes more likely to show up in your feed.
Schools are becoming places were kids are connected to the internet the minute they step in the classroom. With so many people and devices accessing the internet it's important for schools to have the proper security protocols in place to protect their students.
Could you do give up your connectivity 3 months and become a millionaire? Could you do it?
So yes, marketing is sometimes a hard investment to swallow and the idea of using an intern may seem lucrative. In actuality, it can make some sense and even work. But turning over your entire social media or marketing to someone who little if any real work experience just isn’t the right approach.
This week in SMToolbox, we take a look at how companies are working with Socialbakers to develop and implement their strategies. This includes generating actionable insights and to developing both command centers and executive business dashboards.
Want sway? Who doesn’t? We all want to be influential. So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And it can be amazingly effective.
Strong predictions are being made as to how connected our everyday products will be in the not-too-distant future. Will the bottom drop out of "relevancy" for us as digital marketers?
If you want to be considered a subject matter expert you will have to spend a good deal of time writing blog posts, creating slides for seminars, recording podcasts and assembling white papers. You aren't going to establish your authority with one or two pieces of information on the subject since both readers and search engines are looking for more than one reference as proof.
Social Media has become one of the most amazing platforms for people to connect with one another. They are also gradually replacing the matrimonial websites on the internet. And love, including the long-distance relationships, is blossoming on social media more than ever before, as people across geographies are connecting with one another using these platforms.
Twitter is a very important tool for businesses! Here are some fabulous tips and tricks, as well as some case studies of companies that are killing it on Twitter!
If you’re using social media to build a brand, you have to focus on creating value for your audience, and answering what’s in it for them. Social media is where you connect, not where you close. It’s that simple.
Twitter provides real time information, reactions, and public opinion during breaking stories. More than 52% of Twitter users report that they receive their news on the popular social media network, up from 33% in 2012. Couple that with the nearly 8,000 tweets being sent every second across the globe and there is no denying Twitter’s enormous influence.
It doesn’t do you any good to have 200,000 likes or followers or friends if no one is reading your content. How do you engage with people? Instead of just monologuing?
Today I’m sharing 3 Facebook ad tips that I’ve learned firsthand. The best part? They’re super quick and easy to implement.
In the past few years, the scenario of paid advertisement has undergone dramatic changes. The traditional ads which was intrusive in nature, are replaced by ads that blends naturally with the other posts on the sites.
What social media strategies are getting companies reviews today? Using screenshots, real-time responses and providing reminders about reviews are some to the most effective.
Juniper Research has revealed that by 2019 worldwide revenues from media tablet games usage will reach $13.3 billion -- that's a threefold rise on the 2014 revenue of $3.6 billion. The latest Juniper market study highlights that growth will be fueled by a number of key factors including improved storage capacity of devices, better graphical capabilities, increasing mobile broadband penetration and consumer preference for convenience and ubiquity.
As a small business, you likely have limited resources and limited funds. You don’t want to be spending them on the wrong marketing campaigns. Content marketing is one of the most effective methods of marketing, especially for small businesses, but only if it is done properly.
I greet the release of Twitter Analytics with a smile AND a shrug. It’s an attempt at monetising without an ecosystem vision. And it is an affront to the users who have invested not just in the platform (Twitter, LinkedIn and yes Facebook too), but in the ecosystem as well.
Is your sales team not performing at optimal levels? Here are the questions you need to ask to diagnose what the problem is.
When looking at creating a social media strategy plan, you first need to understand that a strategy is where you are looking to head to in the next few months, and the plan is how you are going to get there. So, how much time should you spend on your social media strategy plan?
Storytelling is how we prefer to hear marketing information. In this video, Gary Vaynerchuk talks about how difficult it is to engage with stories unless we approach it from the understanding of our targets.
