With Instagram being such a real-time, young and playful, yet highly valued branding platform, it takes a special kind of flavor for advertisers to be accepted on it. IG demonstrates a vulnerability for fast-food type establishments with a cause of backlash. With hand-picked stream of preferences, users aren’t used to seeing uninvited images of quick-fix foods to purchase as they scroll for picturesque sexy shots of friends, fashion and inspirational quotes.
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