Four Rules for a Successful Crowd Campaign [VIDEO]

Bryan Kramer, the CEO of PureMatter, talked to the attendees at The Social Shake-Up about how things become crowdworthy. Kramer used the ALS Bucket Challenge to illustrate the four rules to make a campaign go viral. The first rule is to keep it simple (for instance, pouring a bucket of ice over one’s head). Secondly, you need to have a structured plan (you have to dump the ice over your head within 24 hours of receiving the challenge). Thirdly, you need to invite people to the party: in the ALS ice challenge, you had to nominate three friends to complete the challenge. And finally, you need to apply the rules of improvisation. Have fun with it!Check out Bryan's entertaining keynote below (and while you're at it, why not subscribe to our YouTube page for more great content?):

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